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John Edwards Hires Rocketboom’s Baron

This is just weird, huh? Chuck Raasch comments on this in his excellent blog for Gannett:

Edwards’s strategy, according to Kurtz, is to “go deep into the blogosphere.” The medium is a good part of the message: Edwards has his own Facebook and MySpace pages – and in the past, Edwards has bypassed “traditional” media in favor of bloggers. In an “interview” last week, Edwards tells Rocketboom’s Joanne Colan – a former British MTV VJ – that places like Rocketboom.com are “one of the best ways to reach people” as part of his campaign to change America “from the ground up.”

read the entire post.

By Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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