Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.
“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”
I got a text from Brent yesterday: “Are you in a Cisco commercial?!” And I knew my fraction-of-a-second of fame had gone live, on nationwide basic cable (namely, CNN). It all came about the Sunday after I moved from Echo Park to Venice (in October). I was walking around Abbot Kinney Festival when a young woman with a Flip camera stopped me. It was election season and I was initially skeptical as dozens of people were roaming about with clipboards and Roseanne/Cindy Sheehan 2012 stickers. Then she explained that she was sent out to cast a specific role for a commercial and the director really liked working with regular, man-on-the-street types found at farmers markets and street festivals. I spoke to her casually on camera about how I had just moved to Venice from Echo Park that week and was looking forward to a nice change of pace on the west side.
The revolution will be live streamed. But as live streaming platforms and technology are break into the mainstream, how is the relationship between viewers and content producers evolving. What new revenue can live streaming bring to television and how can it benefit venues, artists and labels? Who is doing it right and what are the best practices going forward?
Spotifyreleased a public embed code for streaming tracks from the service on any website. It’s called The Spotify Play Button and I’m testing it out here with the April playlist I created for the office. Check it out below and check out my other Spotify playlists here. (both those I’ve created and those I subscribe to). Some companies, such as FanRx have already begun incorporating the code into artists’ Facebook Pages. This reminds me of Yahoo! music player, which is a simple script that triggers a player to appear when an audio or video file was present in a blog post or more recent versions of similar, such as the Ex.fm extension. The main difference, of course, is that the music is streamed directly from Spotify, rather than an ambiguous (or non-accountable) URL ending in .mp3, which essentially locks in plays to a revenue stream for artists (however minute), assuming Spotify is in fact paying out based on number of plays and not just as a percentage of Spotify subscriptions.
Click here to create a customized Spotify Play embed code.