For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.
“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.
As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.
Life in Southern California comes with various aspects you can depend on for better and worse: Abundant sunshine, salacious celeb gossip, consistent traffic and government over-legislation.
While we can leave the future of foreskin up to city government (thanks San Francisco and Santa Monica), it appears that what our children can and cannot do with their mobile devices while in class will be determined not on a case-by-case basis or by school principals but in Sacramento — by the California State Legislature.
Senators unanimously passed a bill that would make sexting an infraction for which school officials could expel students.
Last Friday Spotify rolled out an ambitious software upgrade, making its biggest charge yet in both monetizing its platform and putting the heat on Apple’s iTunes.
Spotify announced the software update on its blog, Twitter, and elsewhere.
The big news: Sweden-based streaming music application Spotify is now selling downloads: $1.29 for one; or purchase 15 downloads for $0.87 each, 40 at $0.63 per, or 100 downloads at $0.50/track. The mp3s are delivered via a partnership with UK-based 7digital.