Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.
“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”
For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.
“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.
As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.
One of my favorite Google features got a facelift and a major upgrade this week. Google Web Fonts makes it easy to stretch your typographic design far beyond the limitations of the basic, old school, web-friendly fonts of the world wide web.
Today the Web Fonts kit graduates from the Google codebase to the big G at google.com/webfonts/v2 and adds a suitcase for you to collect and easily reference your favorite fonts. And there are now 180 font families to choose from.
Now we’ve got the quickest shortcut to open-licensed, cross-platform fonts since… well it’s only been a few months since a bunch of designers and typographers got together to develop the Web Open Font Format, a soon-to-be-standardized font specification that wraps core web fonts (including Apple’s TrueType and Microsoft’s OpenType) into an encoded, embeddable file. Google also partnered with TypeKit to offer the Web Font Loader, offering more flexibility.
That’s not all Google updated today — the new homepage top nav bar gives it a slick Android 3.0 look and feel. On top of that — the announcement of Google+, currently in closed beta.
Google took us further into the digital media future with some compelling announcements at the fourth annual Google I/O developers conference in San Francisco this week. Recent Google I/O keynotes seem silly in retrospect — both Google Wave and Buzz were epic busts. But this year Google narrowed its focuses to it’s strengths, namely the Android mobile operating system and the Chrome browser and operating system. The gist was this: Use Google’s web-based tools and applications, combine with seemingly infinite storage space in the cloud, and bulky hard drives and desktop PC’s will become mere artifacts of our technological evolution. A Google account combined with a device running Android or Chrome OS will be all you need to do [almost] anything.