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Interview: Bettina Korek, Founder of For Your Art

“I hope that ForYourArt can be a resource for people to not only know what’s going on in L.A. but also to find that inspiring context that they can delve deeper into,” Korek said. Watch the video interview.

I caught up with Bettina Korek, founder of ForYourArt this week to discuss the current state of the L.A. scene and what we have to look forward to this fall.

“The art world isn’t just about collecting often-expensive objects,” said Korek, “it’s also about learning and engaging and it can be a gateway to all different discplines.”

It’s great when both MOCA and LACMA have showcases like Art in the Streets and the Tim Burton exhibit but it’s equally important to experience and engage with the museum space as a whole.

“I hope that ForYourArt can be a resource for people to not only know what’s going on in L.A. but also to find that inspiring context that they can delve deeper into,” she said.

2011 has already been a strong year for art in L.A. but just wait for the fall: Pacific Standard Time, a collaboration between over 60 arts organizations with exhibits from San Diego to Santa Barbara. The first project of its kind in L.A., Pacific Standard Time, opening in October, is the result of nearly a decade of research by the Getty Institute and comprises a veritable history of the rise of art culture in Los Angeles over the years 1945-1980.

By Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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