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Ambassador Quincy

Quincy Jones visited China for the first time in his storied career last week. The big story in the press is that Jones offered to compose a theme for the 2008 Beijing Olympics.

The real news, however, is what’s worth a skim. On May 26, Jones delivered a compelling speech at Beijing University in which he recalled the far-reaching history of jazz as public diplomacy. He expressed his great passion for “4,000 years of awesome Chinese culture” and noted the power of cultural diplomacy as a tool in bring the world together as one.

Read the speech here (.pdf) | (text).

By Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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