How to Opt-Out of Appearing in Facebook Ads

facebook appearance sidebar adsA couple months ago I was put off after seeing a friend in a sidebar ad on Facebook and realizing that I likely appeared on the sidebar of my friend’s Facebooks without my knowing.

At left, you’ll see Tom Lewis aka TomDog purporting to endorse a Facebook App. Sure, he probably is a “fan” of the app but I doubt he realizes that his image is being used in this manner on his friends’ sidebar.

There IS a way to opt out of your likeness being used in this paid ads for Facebook Apps, although it is not entirely easy to find the opt-out page.

Log-in to Facebook, go to “privacy” at the top right, click “News Feed and Mini-Feed,” then select the “Social Ads” tab within the module and change “Appearance in Social Ads” to No One. Screenshot below. Anyone else have issues with this?

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Facebook: By Adding This App, You Agree to Be Used in an Ad

facebook app beaconThis kind of caught me by surprise — I’ve never seen it — even in the small print of a Facebook App — where adding an application to your profile equivocates signing away your likeness to said app for use in an add on your friends’ profiles. Here’s my friend Patrick Neeman of Speaktech being totally USED and I wonder if he even knows it?

Is this unique to the “Friends for Sale” App being advertised here or is this a standard policy allowed by developers who build Facebook Apps? Seems a little much to me… What do you think?