The state of the economy may be a big question mark but one thing’s for sure: L.A. tech is hot. Westwood-based Elevator Labs received $20 million in funding this week in another example of investors putting money into innovative Los Angeles-based startups (just last week Santa Monica-based BetterWorks received an $8 million investment).
For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.
“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.
As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.
My best photos from the Flaming Lips concerts at Hollywood Forever Cemetery on June 14th and 15th 2011. Click on images to view as larger slideshow.
With the snip of a lock and the opening of a “mystery box” that had been sealed since SXSW, TOMS Shoes founder Blake Mycoskie revealed the next chapter in the Santa Monica-based company’s one-for-one mission: Eyewear.
National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn’t keeping it from taking a front seat in the industry-wide drive to innovate for the digital age.