Tag: online

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Socializing the Music Industry: Online Tools

social media clubIn brainstorming for tomorrow’s panel on Social Media and Music tomorrow tonight (Sept. 11) at Kleiner Perkins in LA (I’m co-moderating with Jackie Peters), I came up with the below list of concepts, products, and applications that peer into the future of music and the Web. More info on the panel is here. Please feel free to add more context / suggestions in the comment section below:

DIY LICENSING & DISTRIBUTION PLATFORMS

— SNOCAP — http://snocap.com
— RouteNote — http://www.routenote.com/
— ArtistShare – http://artistshare.com/home/default.aspx
— http://cashmusic.org/
— http://youlicense.com
— http://licensequote.com
— http://severedfifth.com
— http://www.fina-music.com/

SOCIAL PLATFORMS for FANS and ARTISTS:

— Buzznet — http://buzznet.com
— ArtistDIRECT — http://artistdirect.com
— TunesBag — http://www.tunesbag.com/
— HobNox — http://hobnox.com
— Eventful — http://eventful.com
— Gruvr — http://www.gruvr.com
— Jambase — http://jambase.com
— AnywhereFM — http://www.anywhere.fm/player/
— MySpace Music (whenever it *really* launches)
— Seeqpod, MusicBrainz, iLike, iMeem, etc.
— even more tools (the Mashable list)

DISCOVERY:

The New Zune firmware / Marketplace (FM click to purchase and recommends) — http://www.microsoft.com/Presspass/default.mspx
http://www.archannel.tv/
http://www.deezer.com/
http://amalgamdigital.com/
http://alterhit.com/
http://www.soundflavor.com/
http://www.jogli.com/
http://www.songza.com/

http://www.signalpatterns.com/

WIDGETS & APIs

Y! Media Player — http://mediaplayer.yahoo.com/
MusIcon — http://www.muzicons.com/
FineTune — http://finetune.com
MixWit — http://www.mixwit.com/
Music-related APIs — http://www.programmableweb.com/music
Y! Audio Search API — http://developer.yahoo.com/search/audio/
Music DNS API — http://www.musicip.com/dns/
MusicBrainz API — http://wiki.musicbrainz.org/XMLWebService
Seeqpod API — http://www.seeqpod.com/api.php?music_discovery#Disco_Rex
Gruvr API — http://gruvr.com/developers/

FILESHARING & MP3 DIRECTORIES

— Dropbox — http://getdropbox.com
— Media Master — http://mediamaster.com/
— HypeMachine — http://hypem.com

FINANCING / LICENSING MUSIC w/ SOCIAL Media:

— http://www.alleyinsider.com/2008/9/could-payola-save-online-radio
— http://blog.wired.com/music/2008/09/major-label-see.html – Former Label Exec Sees Future Outside Music Distribution
— Monetizing / Licensing music via Creative Commons: http://ccmixter.org/, http://freesound.com, http://www.podsafeaudio.com/, http://opsound.org/
— Free vs. ad-supported vs. Subscription models. Subscription tied to Hardware (Nokia, Lenovo, GM, etc) or to Operating system / software (Zune, iTunes)
— Pairing bands with advertisers based on social demographics

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NowPublic Names LA’s 20 Most Influential Individuals

Crowdsourcing news site NowPublic released a list of LA’s ‘Most Public’ and — however arbitrarily — selected many of my favorite people both online and off including #4: Micki Krimmel, #5: Zadi Diaz of Epic Fu, #6: Dave Bullock, #8: Zach Behrens of LAist, #10: Kent Nichols of Ask a Ninja, #15: Sean Bonner of MetBlogs, and #20: Efren Toscano of TechZulu.

The full list (and [purported] methodology) is here.

Coolest thing about the list? It drew me back to NowPublic for the first time in months and I really like the re-design. Last year NowPublic’s partnered with AP and more recently, believe it or not, NP acquired Guy Kawasaki’s Truemors. Most attractive about their redesign is the dynamically updating homepage… much more inviting as a reader and contributor.

UPDATE: Sean Bonner wrote a great post exposing the true annoyance of such link-baiting tactics as engineered (in this instance) by PR firm morris+king to exemplify how filling a page with self-referential links (all of the names on the list refer not to that individual’s web site, but to a nowpublic.com member page, created especially for this campaign) and baiting such “influentials” to spread the word and linkylove spam is ugly and should be seen through. THIS is where the rel=”nofollow” comes handy. By adding that tag to the end of a URI, search engine robots and crawlers are flagged to not weigh the reference of a hyperlink to the rank or relevance of the destination.

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How Much is McCain Paying to Advertise on This Blog? Will it Be Easy to Block Such Ads?

I had to chuckle this morning when I revisited a year-old post about Lara Logan (it’s been receiving traffic lately in the aftermath of her appearance last week on The Daily Show) and found this John McCain for President Google image ad at the bottom of the page:

why is john mccain advertising on my blog

SearchEngineWatch points to a couple interviews in which Google Ad execs predict that both candidates Obama and McCain will depend heavily on Adwords bidding wars and that the Clinton campaign was inconsistent with it’s usage of Google’s Adsense and Adwords platforms.

According to Adsense’s cost-estimate tool, the keyword Obama costs an estimated $0.88 – $1.23 per click (CPC). So, essentially the party who wishes to advertise on a website contextually relevant to the keyword “Obama” would have to outbid other potential advertisers. “Barack Obama” scored similarly on estimated CPC, but the estimated CPC for “McCain” is $1.23 – $1.85 — signficantly higher, implying that someone is driving up the bidding to advertise on websites/blogs featuring the word “mccain.” It comes as little surprise to find Barack Obama ads at the bottom of my posts that feature McCain. Yet, in the instance of the Lara Logan post, I’m betting that the McCain ad was picking up the “Iraq” keyword and advertising on that (Obama-related posts appear to be plastered with pro-Obama Google ads).

Continue reading “How Much is McCain Paying to Advertise on This Blog? Will it Be Easy to Block Such Ads?”