August 25 – CitizenGulf National Day of Action

citizengulf project august 25 day of action

Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by providing education resources for their children.

You Can Help Many

Catholic Charities of New Orleans is the beneficiary of all CitizenGulf National Day of Action donations. Citizen Effect will send 100% of donations, less credit card fees, directly to Catholic Charities to support education programs for fishing families

There are three things citizens like you can do to help:

1) Attend or host your local event
2) Donate
3) Support Gulf Coast Benefit’s Pepsi Refresh project.

Donations can be given directly through the main CitizenGulf project page.

A Day of Action Means Jazz, Blues, Zydeco, and More

World of Coca Cola Party

Events will be meet-ups at places that can accommodate the following: People, hurricanes, New Orleans themed music (i.e. jazz, blues, zydeco) and a local green or environmental expert who can say a few things about the oil spill’s impact on the marine environment and the Gulf Coast economies associated with it. Registration will be $10.

Social Media Club has signed on as a CitizenGulf project partner and will help Gulf Coast Benefit promote the CitizenGulf events. Cities that have already signed on to host events include Houston, Los Angeles, Miami, New Orleans, New York and Washington, DC. A full list of cities and details on how to register and participate will be available on the Gulf Coast Benefit web site no later than August 1.

We Are Actively Seeking Event Hosts, Sponsors and Attendees.

We are actively seeking hosts and sponsors to lead official events in many cities, organize Social Media Club local events and host unofficial awareness meetings. Email us for more details.

Gulf Coast Benefit’s Pepsi Refresh project will be our third action, and will be open for voting on August 1. The week of the national day of action, Citizen Effect will also offer CitizenGulf opportunities for individuals to engage in their own citizen grassroots projects throughout the fall to benefit fishing families; education, healthcare, food, etc.

Additional promotion partners for the national day of action include Andy Sternberg, el-studio.com, Live Your Talk, Taylor Davidson and Zoetica. Thank you so much for everything you and our caring supporters have done to support CitizenGulf. The project is now yours!

The Human Toll of the Deepwater Horizon Oil Rig Explosion

deepwater horizon fire photo by U.S. Coast Guard

CNN.com has an excellent photoessay documenting the experiences of the survivors and of some of the 11 killed in the April 20th explosion of the Deepwater Horizon oil rig, which spawned the greatest environmental disaster in U.S. history. Sixty days later, oil continues gushing from the ultra-deep well up to 6 miles beneath the surface of the Gulf of Mexico.

But what about the human toll? It’s not just the eleven lives lost in the tragedy and the many suffering as a result.

A huge portion of the Gulf Coast population is in some way connected to the oil industry as a way of life beyond the 20 percent working in the energy industry and those in the oyster and fishing industry affected by the spill. President Obama has called for an end to offshore oil exploration. But what are the alternatives? Many more jobs will be lost as a result of this disaster and the policies that result from it. It’s important that those distressed as a result receive adequate compensation. But it’s equally important that new jobs are created and that a culture that is very much rooted in the offshore oil industry is given the appropriate tools to transition into new ways of life. Where is the funding for clean energy plants and new, green construction in the Gulf? Where is the incentive for companies to establish themselves in the Gulf and commit to new projects that will lead to such employment?

As my dear friend Sloane reminded me yesterday: If you really want to know how the population is affected by the disaster, watch the local news.

Continue reading “The Human Toll of the Deepwater Horizon Oil Rig Explosion”

Obama Addresses BP Oil Spill from the White House Oval Office

In addition to the Facebook chat link provided with the Whitehouse.gov player above, YouTube is soliciting questions for the White House at youtube.com/whitehouse.

“This is the worst environmental disaster of our lifetimes,” the president said in opening a speech that started off sounded eerily like a declaration of a war with no end in sight, as we’re already fighting on two international fronts.

“I’m willing to look at different approaches. The one approach I will not accept is inaction,” Obama said. 18 minutes later, the speech is over and I’m not sure exactly what we CAN do.

Press Secretary Robert Gates later answered questions. Watch that video below:
Continue reading “Obama Addresses BP Oil Spill from the White House Oval Office”

Google Should Use AdWords to Make BP Fund Oil Spill Relief

BP Logo mashupFor the past couple weeks I’ve seen headlines and tweets regarding BP’s leveraging of Google Adwords (as well as Bing and Yahoo!) to control the top (sponsored) search results for such terms as BP Oil Spill. This is a natural response to crisis for any corporation, no matter the depth of its PR 2.0 savvy.

But according to recent AdWords number crunches, BP is only paying an average of $1.33 per click or roughly $1 million each month (SearchEngineWatch, June 9). Perhaps as low as $1.22 per click.

Why so little? Nobody has been outbidding them in the AdWords marketplace. It’s time for some guerrilla tactics.

Here’s what I propose: Google should donate any revenues above $5 per click for any keyword to funds and charities dedicated to restoring the Gulf and/or to benefit those whose livelihoods have been shattered as a result of the Deepwater Horizon BP Oil Spill.

Yes, this is a crazy idea and it could throw AdWords of its hinges. So let’s just do it for ONE DAY. Google can’t change the rules for specific keywords but they can change the rules across the board. All it would take is a few noble souls willing to launch a bidding war with BP up to say – $20 per click. And Google’s word that monies will be donated (a great PR move in itself).

Justice is: clicking a search result and having $15 transfer BP to a non-profit Oil Spill fund. With each and every click!

Continue reading “Google Should Use AdWords to Make BP Fund Oil Spill Relief”