In an eleventh-hour decision, I cashed in some American AAdvantage miles and caught a flight to Austin for spring break — or more specifically, the 25th annual South by Southwest Conference. With all of the networking opportunities, free food, drink, music and friends – some of whom i only see once a year or so – i’m glad i took advantage and visited the great city of Austin. It was a whirlwind four days but the photos and video below provide some flavor.
The trip began with an amazing takeoff directly into the fading sun over the Pacific. This would be the last time the sun set before Daylight Savings time kicked in. Got in to Austin and met up with Jory, provider of a fine crash pad for the duration of my stay. Then began a serious of meetups, events, and parties: All Hat III, which was a priceless opportunity to visit with many of the folks I most admire in the interactive space who happen to share a passion and commitment to do-gooding.