
United States’ Landon Donovan (C) celebrates scoring a goal with teammate Edson Buddle during a 2010 World Cup Group C soccer match against Algeria at Loftus Versfeld stadium in Pretoria June 23, 2010. REUTERS/Amr Abdallah Dalsh
insights from the digital future
Ah, embedding is disabled so you’ve gotta go here or to the VEVO link below.
via the Control Room YouTube channel. Also available at VEVO.
“The dream is still alive….” At least it has been for the past few NFL seasons for John Mellencamp’s variously-interpreted anti-War on Terror anthem and the Chevy Silverado ad for which it’s served as the audio backdrop.
But now I’m hoping to hear the voice of freedom to select new songs to synch with car ads this football season. Let’s face it, the “Our Country” ad and its brutal stickiness has in many ways ruined the past couple seasons for us football fans who don’t have TiVo. This year, perhaps we can deal simply with the Brett Favre soap opera as the primary spoiler to the season (and just the story, not his potential to bury my Bears).
What songs would you like to be spoonfed into your many hours of redundant NFL ads this season? M.I.A.? Madonna? Gnarls Barkley? The inevitable Brad Paisley? Metallica? Is an ad gonna break a single this season and then butcher the release of an album (as was the case with “Our Country?”)
Here’s to those pitching new songs for placement in ads likely to air during football games. I sure hope you landed something fresh and not-so-annoying.