National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn’t keeping it from taking a front seat in the industry-wide drive to innovate for the digital age.
Interview: AOL’s Debbie Menin on Branded Content, Online Video and how Social Media Influences Marketing
Interview: Ooyala’s Chris Wong on Trends in Online Video and Advertising
Digital Hollywood took over the Ritz at Marina del Rey for its Spring 2011 conference, a nice change of scenery for the hundreds of studio execs, advertising and entertainment execs, online video creatives, technologists, SAG members and agents in attendance. (Members of the Dallas Mavericks, who could be spotted in and around the pool area, apparently enjoyed their stay as well).
Between absorbing the latest trends as discussed by multiple panels we managed to interview a few executives from top online media companies.
In the video below, Ooyala’s Vice President of Biz Dev, Chris Wong, explains the importance of streaming video solutions providers, why most companies require DRM (digital rights management) to control copyright, and ponders the meteoric rise of Netflix and the potential impact of its competitors.
Click here to view on YouTube.