For the past couple weeks I’ve seen headlines and tweets regarding BP’s leveraging of Google Adwords (as well as Bing and Yahoo!) to control the top (sponsored) search results for such terms as BP Oil Spill. This is a natural response to crisis for any corporation, no matter the depth of its PR 2.0 savvy.
But according to recent AdWords number crunches, BP is only paying an average of $1.33 per click or roughly $1 million each month (SearchEngineWatch, June 9). Perhaps as low as $1.22 per click.
Why so little? Nobody has been outbidding them in the AdWords marketplace. It’s time for some guerrilla tactics.
Here’s what I propose: Google should donate any revenues above $5 per click for any keyword to funds and charities dedicated to restoring the Gulf and/or to benefit those whose livelihoods have been shattered as a result of the Deepwater Horizon BP Oil Spill.
Yes, this is a crazy idea and it could throw AdWords of its hinges. So let’s just do it for ONE DAY. Google can’t change the rules for specific keywords but they can change the rules across the board. All it would take is a few noble souls willing to launch a bidding war with BP up to say – $20 per click. And Google’s word that monies will be donated (a great PR move in itself).
Justice is: clicking a search result and having $15 transfer BP to a non-profit Oil Spill fund. With each and every click!
Continue reading “Google Should Use AdWords to Make BP Fund Oil Spill Relief”
Who do we trust when an exploitative company that makes more money than god claims to be fixing its mess, but is the king of an industry that has colluded with the government for years?
This seems to be one of the broadest and most frustrating takeaways of the crisis resulting from the ongoing Deepwater Horizon BP Oil Spill.
Under current law (Oil Pollution Act of 1990), a leaseholder for a deepwater port is liable for no more than $75 million per spill plus removal costs. Transocean, owner of the sunken drill ship, is liable for up to $350 million under the same law.
BP reported more than $6 BILLION in PROFIT for the first quarter 2010. That’s $60 million each day. Revenues from 2009 sales totaled $239 BILLION (about the same as Finland’s GDP). BP must pay.
But Obama and the government have only teased the idea of lifting the $75 million cap, much less seizing BP’s assets entirely.
BP claims to have already spent $1 billion on cleanup costs and small bundles of cash to the affected states. but BP itself estimates the total costs to be $6 billion. Then there are the mounting health concerns for humans and animals encountering the dispersants being used, as well as liability for obliterating the sea-based industries of the Gulf. Not to mention lawsuits already filed by the survivors and surviving families of the April 20 blast that led to the gusher. Credit Suisse recently estimated those costs at an additional $14 billion.
These numbers don’t mean very much. What matters is that some organization, public or private, must be left responsible for managing recovery funds. One that is independent of both BP and the U.S. Government. But who?
UPDATE: David Axelrod appeared on Meet the Press this morning and hinted at Obama leaning toward a fund managed by a third party. Another empty signal or the start of something? – Obama will demand BP establish escrow account to handle oil spill claims. Obama may ask for as much as $50 billion to start the fund when he addresses the nation Wednesday. I’ll believe it when I see it.
Photo via Deepwater Horizon Response‘s flickr (taken June 4, 2010, Jefferson Pa., Louisiana).
I’ve been tracking and writing about the tragic oil spill in the Gulf of Mexico for Live Earth but I thought I’d note the excellent widget that PBS Newshour created to help users track and visualize the apparently unstoppable horror that has been ongoing for more than a month off the coast of Louisiana. Great work by one of the finest multimedia teams in the land.
It’s horrible and embarrassing that we’d give oil companies such extensive liberty so as to contaminate our waters knowing that there was no available technology to avert the inevitable disaster that we are facing right now. Personally I hope to see Obama get serious and put his foot down even more — this is the ultimate cause for concern about climate, energy, and the future.