The summit trail to the peak of Camelback Mountain is deceiving — it’s only 1.2 miles from the parking lot to the top. But a steady elevation gain (1,300 feet total) on a trail of boulders and loose gravel makes a rather strenuous adventure. It took a little over an hour to summit and a little more than half that to get back down. But my quads still feel as though they’ve both been charlie horsed after absorbing the shock of the descent.
Can MTV.com do what many have tried (and failed) to do over the past decade-and-a-half — become the MTV of the internet? MTV Networks’ head of digital media told us that’s exactly what he’s set out to do in 2011. I spoke with EVP of MTV.com Dermot McCormack about iPads, Android tablets and the future of MTV digital and mobile programming at the MGM Grand in Las Vegas during the 2011 Consumer Electronics Show.
Certainly Verizon would have service in my area, everybody raves about VZW and after all it’s been 5 years since I last did my trials and found that I live in a cell service black hole, in spite of living roughly 3 miles from downtown LA and just over the hill from Dodger Stadium. This was not the case. Verizon service was equally as non-existent for voice calls as was AT&T. The difference being that AT&T offered me a femtocell signal booster (the 3G Microcell) for free whereas Verizon wanted me to pay $250 for their extender. In fact, when I talked to their technical department, I learned that my area is a known trouble zone and that NO TOWER upgrades were scheduled — it would be at least two years before there was any [better] service.
This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm.
Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good.
Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. The global citizenry has become a global network.
Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. Indeed, the true value hasn’t been the technology itself but how we’ve used it. Today, a second wave of innovation is defining a new era and setting the stage for change over the coming decade.
Mobile technologies will extend the global online network to anyone with a mobile device while enabling countless local networks to form in the real world. We’ve decentralized media production and distribution. We’re doing the same for energy. And we’ll continue this trend for social networking, social action, and commerce.
The combined forces of smartphones, mobile broadband, and location-aware applications will connect us in more meaningful ways to the people, organizations, events, information, and companies that matter most to us—namely, those within a physical proximity of where we live and where we are. Can location-based services (LBS) change the world? Here are #10Ways:
1. Checking in for Good: If Gowalla and Foursquare have taught us anything, it’s that people respond to simple incentives. By offering badges, mayorships, and other intangible rewards, millions of people are checking in to the places they go. Apps like Whrrl take this a step further and enable like-minded “societies” to form on a local basis. The next step is for these apps to add greater purpose by encouraging more meaningful checkins and offering corresponding badges and stamps, thus mapping the cause universe. Or for a dedicated app to be developed that rewards conscious consumption, social responsibility, and civic engagement. Yes, the CauseWorld app features a cause element, but it’s not about cause-worthy places.