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Live Streaming into the Future, A Social Media Week Panel

social media week andy sternberg

Adler Integrated Social Media Week LA Live Streaming Panel #smwla #smw12The revolution will be live streamed. But as live streaming platforms and technology are break into the mainstream, how is the relationship between viewers and content producers evolving. What new revenue can live streaming bring to television and how can it benefit venues, artists and labels? Who is doing it right and what are the best practices going forward?

Adler Integrated hosted a panel addressing these questions and looking into the current and future state of live streaming at Social Media Week Los Angeles last week.

Watch the discussion (in two parts) below:

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Summertime Get Up, Get Down

griffith park observatory during 2012 annular solar eclipse
Griffith Park Observatory during the annular solar eclipse.

It’s summertime in Los Angeles (and everywhere else in the northern hemisphere for that matter). Time to hit the beach and The Bowl and spend quality outdoor time with great friends across L.A. County’s 4,000 square miles, from Lancaster to Long Beach. I’ve covered lots of ground already as 2012 is already well on its way to being, yet again, the best summer ever™.

But this is the first summer of Adler Integrated. Yes, myself and a dream team consisting of some of my best friends came together and started a company in January. More on that in my next post (or, uh, we do have a blog). I’m basically doing the same type of work I’ve been doing for some years now, only bigger, better and with more support and collaboration. It’s awesome.

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Jerry Sternberg: June 19, 1920 – July 3, 2012

Zadie, my sister Emily, Bubbie and me - Ravinia Festival circa 1983.

My grandfather died Tuesday at age 92. Zadie, as all of his grandchildren affectionately called him, was and is a huge influence on my character and personality. He was a hero. I miss him and feel very lucky to have had him in my life for the first 37 years.

I delivered the following remembrance at the funeral ceremony honoring him at Beth El in Highland Park, his synagogue for more than 50 years.

Zadie was a very special person to all of his grandchildren and great-grandchildren. And growing up it was easy to see that he wasn’t just any ordinary Zadie. His warmth and loyalty affected everyone around him, friends, family, community and strangers.

Zadie, my sister Emily, Bubbie and me - Ravinia Festival circa 1983
Zadie, my sister Emily, Bubbie and me – Ravinia Festival circa 1983.

Emily and I were very lucky to grow up just a mile from Bubbie and Zadie’s house on Brittany Road in Highland Park. We were never too far from Zadie’s playful nature — his infectious smile and that laugh… oh yeah that famous Zadie chuckle. Even when we were limited to playing games of “roll the ball” in the living room with Zadie — that was enough.

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Spring Mix: My April Spotify Playlist via ‘Spotify Play’ button

The Spotify Play Button

Spotify released a public embed code for streaming tracks from the service on any website. It’s called The Spotify Play Button and I’m testing it out here with the April playlist I created for the office. Check it out below and check out my other Spotify playlists here. (both those I’ve created and those I subscribe to). Some companies, such as FanRx have already begun incorporating the code into artists’ Facebook Pages. This reminds me of Yahoo! music player, which is a simple script that triggers a player to appear when an audio or video file was present in a blog post or more recent versions of similar, such as the Ex.fm extension. The main difference, of course, is that the music is streamed directly from Spotify, rather than an ambiguous (or non-accountable) URL ending in .mp3, which essentially locks in plays to a revenue stream for artists (however minute), assuming Spotify is in fact paying out based on number of plays and not just as a percentage of Spotify subscriptions.

Click here to create a customized Spotify Play embed code.