I Just noticed this for the first time moments ago — the first fruits of the Facebook / Eventbrite partnership that was sealed last month. I believe this is somewhat of a first for Facebook — actually marrying an exclusive partner into enabling event payments. It sure seems to be part of an ongoing trend — Facebook began taking PayPal payments in mid-February. Why not just incorporate PayPal into Facebook events? It probably wouldn’t be as messy as the Eventbrite link-up is, at least at launch. For months Eventbrite has leveraged Facebook Connect and users’ propensity for cross-posting about events they had RSVP’d for — one of the more effective uses of Connect, to bolster paid registration by maintaining a presence on users’ Facebook News Feeds. If nothing else this proves Eventbrite to be a winner in the who-will-be-the-next eVite.com sweepstakes.
But is this just a test? Is it just a partnership or a precursor to acquisition? Will we see gold coins? Remember, Facebook once co-opted iLike and renamed the iLike app THE “Music” app. iLike was later acquired by MySpace (last August) and now the iLike-powered music app is about to vanish from everyone’s Facebook wall.
Music no more?
It is also now impossible to feature photos and videos in an event post — another sign that Facebook is looking to focus on paid event implementation. Any photos I post as an admin show up on the wall but they will not appear by default as new comments take precedence. Let’s walk through the Eventbrite + Facebook process. It’s not at all intuitive from either the event host or user point of view and in fact, it isn’t truly implemented into Facebook — it’s little more than a link to Eventbrite.
Amazing to read this latest report from the United Nations’ International Telecommunications Union (emphasis mine):
By the end of 2009, there were an estimated 4.6 billion mobile cellular subscriptions, corresponding to 67 per 100 inhabitants globally (Chart 1). Last year, mobile cellular penetration in developing countries passed the 50 per cent mark reaching an estimated 57 per 100 inhabitants at the end of 2009. Even though this remains well below the average in developed countries, where penetration exceeds 100 per cent, the rate of progress remains remarkable. Indeed, mobile cellular penetration in developing countries has more than doubled since 2005, when it stood at only 23 per cent. Internet use has also continued to expand, albeit at a slower pace. In 2009, an estimated 26 per cent of the world’s population (or 1.7 billion people) were using the Internet. In developed countries the percentage remains much higher than in the developing world where four out of five people are still excluded from the benefits of being online.
Can only hope that broadband internet penetration access is the next to take off — in the U.S. more than one-third are without it, largely due to cost, according to a Pew Study also released today. Hopefully the U.S. FCC’s National Broadband plan, due to be formally announced March 17, is aggressive enough to make a difference. It’s our future.
It’s possible, according to a new report by the U.S. Public Interest Research Group (PIRG) calling for a New Deal-like public works juggernaut that would eventually connect all major cities located within 100 and 500 miles of each other.
Here in Los Angeles, we’d be happy to see our long-promised subway to the sea come to fruition (it’s still due this year). Check out the U.S. PIRG report below: