But don’t let the cat out of the bag before you’ve got a basic index page, 404 or… anything but the de facto Register.com-branded ztomy.com-fueled link farm.
So when the LA Times announced a “new product launch” in an all-staff memo this afternoon (thx, Ed) it was disappointing to see that said product was nothing but a Register.com link farm. Not to mention, what the memo describes is merely a repackaging of the short-lived print edition of Metromix along with some “reverse-published” blog posts. Whatever that means. Perhaps it can only be read when held up to a mirror?
Times editor Russ Stanton had this to write about the so-horribly-named-it-makes-me-quiver ThisIsBrandX.com: “It’s content sharing on an extremely local level and will bring our great work to an audience that does not currently see it.”
I feel for my friends at the LA Times who do amazing work in spite of it all. But the news about newspapers these days just gets me depressed. And with a name like Brand X — which implies knock-off, pirated, counterfeit merchandise — I just hope that the bulk of the content isn’t produced in China.
The latest iteration of Modest Mouse rocked the mid-sized (4,000 capacity) Hollywood Palladium last week leaving most fans — young, old, industry, walk-ins — satisfied. But for those waiting to hear the opening notes of the band’s radio (and video game) hits “Float On,” “Ocean Breathes Salty,” and “Dashboard,” it was an incomplete night.
But “fuck ’em,” as frontman Isaac Brock, would say. For those of us who’ve watched the PNW indie rockers grow from a bunch of drunk ne’er-do-wells to Indie 103.1 and MTV darlings, the show was an encouraging glimpse into the future of an ever-evolving band rediscovering itself in the post-radio, post-MTV era.
It only feels about 104 degrees warmer in Los Angeles than in Chicago when you factor in the wind chill. Yes I feel like an asshole pointing this out but at least I’m not being as blunt about it as my buddy Adam Rose, who posted a sun-drenched photo essay titled, “28 Things to do in Los Angeles in the Dead of Winter” this afternoon.
So to all of you back in the Chi, once you spend a “winter” in Los Angeles, you’ll never understand how or why many people withstand the endless bitter chill by choice. I always say there are 3 seasons here and 3 in chicago. LA has no winter, only a loooong fall. Chicago’s winter tends to skip spring.
I feel for you all — I remember what it’s like. but I am boiling right now in my office with the A/C on and the fan on high with the setting sun beating on my face. Apparently we topped out at 86 today, but hey — I’ve been in the office all day. You know those 75 and sunny with no humidity days that are so rare in Chicago? Yeah, that happens about 300 days a year here.