Who’s Afraid of the Big Bad GOOG?

Hard to disagree with Google CEO Eric Schmidt, who publicly takes the Yahoo-Ebay partnership in stride. “Its good for everybody on the Internet,” he said, according to eWeek.

Google’s stock still sits pretty, with a 1999-style inflated valuation but with a solid and admirably successful business plan.

The eBay/Yahoo “strategic partnership” is indeed a glowing green light for the internet boom survivors, and it means alot more than say, Google recent investment in 5% of AOL (TWX). eBay needs help with advertising to keep their listing prices from rising (as they have been) and Yahoo! gets to co-brand Skype and Paypal. Add that to Yahoo!’s stable of sky’s-the-limit goodies such as del.icio.us, Flickr, and upcoming, to mention a few outright purchases.

Both companies will reap the benefits of added page views (Yahoo is already #1 and eBay #9, according to Alexa). As the big papers are saying — its a sign of fear or its look out Ma Goog. (see also, Barry’s post @ Content Matters).

Rafat @ Paid Content sums it up from the market analysts perspective. Search Engine Lowdown sums up the tech value. Battelle calls it “Yahoo’s first major syndication win in years.”

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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