What the Zeitgeist Are You Thinking, Hype Machine?

Oh yes, it’s prime time to prove to record labels and profit-worthy artists that your free Web site aspires to legitimacy. But COME ON, HypeM — especially in light of the Qtrax hilarity — how can you do something so dumb?

What kind of “zeitgeist” looks like this? A painful-to-the-eye layout of 50 records + a few advertised fakes? Wow. And this is the shit that put Virgin Sunset out?

First off, I blame Billy Corgan. Ever since he pretended it was 1992 all over again and named a record “Zeitgeist” I just KNEW that awesome word would slide straight into the linguistic deathpool.

Lo, I must give props to the Largeheartedboy blog, which aggregated ALL of the 2007 best of lists as it has for years.

But Hype Machine, if you’re gonna go legit, look what happened with QTrax — the public won’t side with the fakers, even in attempt to punk the majors. Because it’s all about the songs, with equal respect to the artists and the listeners. And, gimme a break, no fake-out ads in the middle of a Best of list, OK?

I’ll stick to Pazz and Jop.