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With the snip of a lock and the opening of a “mystery box” that had been sealed since SXSW, TOMS Shoes founder Blake Mycoskie revealed the next chapter in the Santa Monica-based company’s one-for-one mission: Eyewear.
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Three short videos from our first shoe drop on the One Millionth Pair trip. Andresito School was one of the original sites TOMS visited in 2006 after Blake Mycoskie and Alejo Nitti launched the movement and made the first shoes in Argentina.
Read more coverage of the trip on the #TOMS1M WordPress blog.