Just got a mass e-mail from Biz Stone explaining why Twitter accounts with autofollow enabled (this was originally an option in user settings) will no longer be grandfathered in. And in fact, there will be no more autofollow accounts.
I’ve always been mixed on this, however, I now feel that it is in the service’s best interest to disallow autofollow’s across the board. Still this can be easily circumvented using other services, such as SocialToo, which accesses the Twitter API to enable auto-follows, and — much worse in my opinion — allow users to automatically send direct messages to new followers). There is even a website — http://www.twitterautofollow.com/ — devoted to listing accounts that had autofollow enabled.
Why does Twitter discourage autofollow?
“Namely, it is unlikely that anyone can actually read tweets from thousands of accounts which makes this activity disingenuous,” the letter reads. At the same time it is a mixed message to encourage the use of Twitter as a legitimate community-building tool, without making it easier for one to follow back followers. In the end, I grew very frustrated with the auto-follow concept, primarily due to the fact that a majority of new followers (on the @LiveEarth account that I administer) appeared to be complete fakes. Especially during the month that the account was featured as a suggested user.
I knew Twitter would disable autofollow soon enough. But the mildly defensive tone of the explanation was unexpected. What are your thoughts on Twitter etiquette?
Read the full text of the e-mail below: