Is Amazon’s Omakase Ad-Link System TOO Invasive?

I’ve been using Amazon’s beta “Omakase” ad banner in the sidebar of my blog for a couple months now. I became an “Amazon Associate” primarily to get an extra 4 or 5 percent off when I enter the store via the banner.

But no doubt these ads freak the SHIT out of some people (especially those who’ve been searching for KY and butt-plugs).

Amazon’s Omakase links (Omakase is Japanese for [roughly] “it’s totally up to you.”) “show an Associate’s visitors what they’re most likely to buy based on Amazon’s unique understanding of the site, the user, and the page itself.”

How well does this work? See for yourself and let me know in the comments below.

Check the sidebar here: http://netzoo.net/…

Most reviews of Omakase (and Dave Taylor has an extensive one here relate the product as Amazon’s answer to Google’s Adsense. But my understanding is that Adsense content is based on the context on a particular PAGE, where as Omakase links are unique to the USER. Gigantic difference, no?

Plus, only the Associate knows what’s going on since you have to BE an associate (anyone can, I believe) to read the FAQ.

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I did make my first Amazon Associate cent (yes – exactly $.01) recently off some blog visitor who apparently purchased A Pilgrim in the Ruins: A Life of Walker Percy — which, it turns out was purchased for only ONE PENNY (hardcover even). I mostly think it’s cool to post images of books / CDs of interest (and from my experience in the record industry — labels and artists often stand to make more money via an Amazon order than a direct-from-label’s site order).

Originally posted November 9 2006 at Set-Top Cop blog.

GooTube: Impending Doom? For Users, Maybe

In the same breath as pocketing a cool $1.65B in Google stock, licensing and copyright-protection agreements were made with the likes of Warner, Sony/BMG, Universal, CBS (it’s looking like one singular beast of a media mongrel at this point).

You Tube has been all the rage for it’s year-and-a-half existence, but — isn’t YouTube’s success primarily a result of its lax oversight and takedown policies? Surely, Chad Hurley and his couple dozen of employees at You Tube don’t care anymore — as long as they sell their Google stock in the near future. But once you can’t get anything you want on You Tube, the traffic will most naturally channel itself elsewhere.

Alex Veiga wrote about this today for the AP, and the article‘s a good read, complete with a variety of quotes. The basic drift is:

[R]ecent agreements with high-profile content creators require YouTube to deploy an audio-signature technology that can spot a low-quality copy of a licensed music video or other content. YouTube would have to substitute an approved version of the clip or take the material down automatically.

Veiga predicts that YouTube’s anti-piracy platform will resemble the nightmare watermarking techniques of Audible Magic. Competitor Guba uses content-comparison software called “Johnny” to filter out copyright infgingements on videos uploaded there.

CJR’s Gal Beckerman says the deal is “doomed just because it is.” YouTubers are “gravely concerned,” summarizes another article.

The real winners here are the VC’s, like Sequoia Capital, which invested 11 million into YouTube and come out of the deal with a whole lot more, writes Staci of Paid Content.

Sure, Google and YouTube will most likely come out OK. The real losers, however, are the users — that is to say everyone save for the handful of jackasses makin a mean living by hording and raping other people’s property (not the kind of OPP that any content producer or consumer would be down with).

Is Google lining up to be the darling sweetheart of government-sponsored corporate Internet ownership? Google does publish a little one-sheet guide to Net Neutrality, deep in their help section). I’m guessing there aren’t many Save the Internet badges floating around Mountain View.

(Apparently you’ll never find out what’s going on at Google if you’re using Yahoo Maps). Which reminds me of a prank Yahoo! pulled when they launched their new Maps beta last year. The address for Google was listed as “The Dude’s Fish Store.” It’s hilarious — read about it here. Perhaps the grey boxes on Y!Maps are just retribution.)

Siva Vaidhyanathan on Journalists, Google, and the Future of Copyright

“As the most pervasive regulation of speech and culture, the copyright system will help determine the richness and strength of democracy in the twenty-first century,” Siva Vaidhyanathan wrote in today’s Columbia Journalism Review. In “Copyright Jungle,” Vaidhyanathan examines the borderline legal/illegal copyright issues in the present day and how copyright law is currently being reshaped before our eyes — and most reporters are missing the point and risking the access and freedom that they (and most everybody) have grown so dependent on in the digital age.

In recent years, large multinational media companies have captured the global copyright system and twisted it toward their own short-term interests. The people who are supposed to benefit most from a system that makes ideas available — readers, students, and citizens — have been excluded. No one in Congress wants to hear from college students or librarians.

What begins as a critique of Kevin Kelly’s “Scan This Book!” feature in a May ’06 NYTimes Magazine (which mentions Google’s Library project at least 50 times), continues as a timely updated supplement for those of us thumbing through The Anarchist in the Library for the first time.

Google’s project, if it survives court challenges, would probably have modest effects on writing, reading, and publishing. For one thing, Kelly’s predictions depend on a part of the system he slights in his article: the copyright system.

Tim O’Reilly, who once argued that fewer than 4% of all books ever published continue to be commercially exploited, supported Google’s Book Search initiative posting research after Kelly’s article indicating the “long tail” effect of online indexing of as many books as possible (or in Google’s proposal, all of the titles in five major U.S. libraries). [link is to UC Berkeley research paper PDF, Google’s documentation on the library project is here].

But with corporations and media conglomerates hankering to lock up digital rights and ignore/shun the concept andn value of CC-style copyrights, the mainstream is missing the point by focusing on Google’s ambition to slightly alter or circumvent U.S. copyright law in an effort to add only a little to society — and “snippets” at that, writes Vaidhyanathan:

Google is exploiting the instability of the copyright system in a digital age. The company’s struggle with publishers over its legal ability to pursue its project is the most interesting and perhaps most transformative conflict in the copyright wars. But there are many other battles — and many other significant stories — out in the copyright jungle. Yet reporters seem lost.

The essay as a whole serves as a great heads-up to journalists and Free Culture-ite copyright activists alike, alluding to distortions in the media and confusion regarding ethics and legality (Da Vinci Code case), technology and it’s effect on consumer culture (p2p scare pieces) and one-dimensional dichotomies (hackers v. movie studios). (In fact the piece concludes with a “primer” for journalists).

It’s only natural for journalists to report stories with characters andn consequences regular people can relate to, but:

Reporters often fail to see the big picture in copyright stories: that what is at stake is the long-term health of our culture. If the copyright system fails, huge industries could crumble. If it gets too strong, it could strangle future creativity and research.

The modern journalist depends on Google’s system of copying (or caching) practically every pixel of information on the Web — be it for research, fact-checking or even publishing. Understanding media/copyright law in the digital age is crucial, but to report on the controversies of the day as if the sky were falling could only precipitate further restrictions on fair use and information sharing.

LINK

Will the HP Pretexting Scandal Lead to New Privacy Laws?

The fallout of Hewlett-Packard’s latest scandal — in which hi-level execs used illegal pretexting to eavesdrop and track the flow of information leaks (both fabricated and legitimate) among employees, middlemen, and reporters — is creating a wave of trepidation among corporate execs, employees and right-to-know/rights-to-access libertarians alike.

In Tuesday’s San Jose Mercury Tribune, Dean Takahashi examines this in the article “A high-tech bug could spy on you

HP Chief Executive Mark Hurd confirmed Friday that HP’s investigators used pretexting: They obtained personal cell phone records by pretending to be the cell phone owners. But technology can be used to track individuals, get their passwords, eavesdrop on their wireless networks, or track leaked documents back to certain printers or Word documents.

Ironically, HP is a consponsor of the Privacy Innovation Award. (I can’t help but add that this twist is eerily reminiscent of corruptorate American society and, say, the resignation today of Florida Congressman Mark Foley, for sending flirtatious e-mails to teenaged boys asking for their photos. Foley happened to CHAIR the Missing and Exploited Children’s Caucus, which recently introduced legislation to protect children from exploitation by adults over the Internet)!!!

Seth Schoen and Kurt Opsahl, both of EFF, are quoted in the Mercury article as saying HP used a “Web bug,” which contains tracing technology that is unleashed via a phishing e-mail attack.

The HP investigation is ongoing and ridiculous, but rich with evidence of the Dark Side of technology as an ID-falsifying/manipulating and surveillance tool.

Before Congress on Thursday, ex-Chairman Patricia Dunn refused to take the blame, while the other dozen or so board members, including CEO Mark “The Buck Stops With Me” Hurd, pleaded the 5th. In the latest developments, both Cingular and Verizon filed suit against HP alleging that HP’s spies used pretexting to illegally obtain information from the wireless providers’ (unnamed) customers’ accounts.

As Patrick Thibodeau asks aloud, while referencing EPIC‘s Marc Rotenberg, will this lead to stricter privacy laws?

A House Subcommittee on Oversight and Investigations is now trying to figure out exactly “Who Has Access to Your Private Records,” right now.