Tag: marketing

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Marketing: What you can learn from the Grateful Dead

I”m reposting this from Hubspot so that I remember to check it out later. I’ll read just about anything David Meerman Scott writes anyway…
Marketing Lessons From The Grateful Dead Webinar

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View the Slides

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About the Webinar

Learn the power of fremium, fans, and remarkable content from the Grateful Dead as shared by deadheads and marketing gurus Brian Halligan and David Meerman Scott. This 60 minute webinar is intended for all (marketing-interested) audiences and includes 45 minutes of entertaining presentation and 15 minutes of Q&A.

via hubspot.com

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Cubs Win; Wood Wishes to Keep Wrigley Analog

kerry wood cubsI’ve heard all the stories about Kerry Wood, party animal. Dude blew his arm out a million times, got pudgy and then became skinny as can be. He still has an arm, and although he makes me nervous as hell with his proneness to injury, he was awesome at the end of the ’07 season.

But the real reason I love Kerry Wood, is that he is a true CUB. Case in point: After shrugging off the cheesy Trevor Hoffman-esque concept of having a theme song play upon the entrance of a hard-throwing closer, Kerry came to play in the 9th, in spite of the non-organ-ized version of AC/DC’s “Dynamite.”

“I’ve never heard music played here,” he said…. Wood said he would prefer to hear Wrigley organist Gary Pressy “tickling the ivory” than music coming over the loud speakers.

Let it Be, Cubs marketing team. Now keep on winning.

March ’08 photo by Felicity Redwell via flickr.

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Radiohead Says: ‘Remix Me’

Flip over a new page in Radiohead’s innovative In Rainbows adventure. Welcome the Radiohead Remix Web site, where anyone and everyone is invited to mashup, remix, and geek out “Nude,” the second single from the album.

It’s not exactly a Creative Commons take me and rape me scenario, like the fully remixable tracks on Nine Inch Nails’ Ghost but it is cool…. even if it involves an elaborate partnership with Apple:

If you purchase all five ‘stems’ from iTunes during the first week they’re available, you’ll be sent an access code to a GarageBand file ready to open in GarageBand or Logic. However, you don’t need GarageBand to do a remix, all the stems are in iTunes Plus format and compatible with several music software platforms.

Fans vote for their favorite remixes but I can’t seem to listen successfully in Firefox. Interesting promotion Radiohead… or is it… Apple?

UPDATE: Lx7 gives further analysis of the restrictive Terms underlying this “contest.” Ouch.

h/t LAT Soundboard

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New Pew Surveys: Online Video & Web Use Among Teens

Breaking from South America debriefing to let loose on some encouraging data released in the past month by the Pew Internet & American Life Project

Lee Rainie’s latest Online Activities & Pursuits survey (d/l .pdf) spotlights increased use of video-sharing sites. Interesting to see this data as it coincides with renewed interest in online video endeavors thanks to the writers strike. Another Pew Survey released six months ago had the percentage of adults (with Internet) who watch video online at 57%. In the end, it’s not about percentages but quality minutes spent viewing online video programming both original and otherwise.

I missed the report on Teen Content Creators (d/l .pdf), released before the holidays, until I caught mention of it on David Weinberger’s blog Friday morning. But a preliminary look at the report shows positive trends in the ways in which teens are engaging in social networks and online activities. Nearly twice as many girls blog than boys, however, that ratio is reversed when it comes to posting online video. 89% of teens who post photos online (47%) say their photos occasionally get commented on.

Previous posts about Pew Internet:
* Is MySpace the Teenage Parking Lot of Today?
* Future of the Internet: Liberty + Privacy
* Pew: Nearly 50 Million Create Own Web Content