A couple weeks ago I wrote about Eventbrite’s new partnership with Facebook and the integration of Eventbrite in Facebook’s event module. Perhaps it’s proof that I’m on Facebook too often — hey, it’s part of my job 😉 — but I tend to notice little design changes and UI tweaks before they are official. Either that or they’re just using me as an unknowing tester since I’m a willing loudmouth always willing to take the Beta.
Missed connection? Bad match? Most likely a rushed launch resulting in too much confusion. At least they’ll email me. EMAIL ME! About as far as a Facebook relationship as one can get. But, c’mon! I’ve got an event to post and I’m gonna post it up now…
I Just noticed this for the first time moments ago — the first fruits of the Facebook / Eventbrite partnership that was sealed last month. I believe this is somewhat of a first for Facebook — actually marrying an exclusive partner into enabling event payments. It sure seems to be part of an ongoing trend — Facebook began taking PayPal payments in mid-February. Why not just incorporate PayPal into Facebook events? It probably wouldn’t be as messy as the Eventbrite link-up is, at least at launch. For months Eventbrite has leveraged Facebook Connect and users’ propensity for cross-posting about events they had RSVP’d for — one of the more effective uses of Connect, to bolster paid registration by maintaining a presence on users’ Facebook News Feeds. If nothing else this proves Eventbrite to be a winner in the who-will-be-the-next eVite.com sweepstakes.
But is this just a test? Is it just a partnership or a precursor to acquisition? Will we see gold coins? Remember, Facebook once co-opted iLike and renamed the iLike app THE “Music” app. iLike was later acquired by MySpace (last August) and now the iLike-powered music app is about to vanish from everyone’s Facebook wall.
Music no more?
It is also now impossible to feature photos and videos in an event post — another sign that Facebook is looking to focus on paid event implementation. Any photos I post as an admin show up on the wall but they will not appear by default as new comments take precedence. Let’s walk through the Eventbrite + Facebook process. It’s not at all intuitive from either the event host or user point of view and in fact, it isn’t truly implemented into Facebook — it’s little more than a link to Eventbrite.