insights from the digital future
State takes aim at ‘risks’ of Twitter, bans Facebook friends
February 26, 2010 | 3:55 pmThe Internet can be a wild place, with all the damage one can do from an office cubicle on Facebook, Twitter, YouTube and the like. So the state of California on Friday unveiled a “Social Media Standard” to ensure that its employees aren’t running amok.
Continue reading “State of California takes aim at ‘risks’ of Twitter, bans Facebook friends”
Hidden Los Angeles posted a simple “what are you doing” query to its fan page in the 5 o’clock hour on a Friday and started an avalanche of commenting from like-minded people who were likely wondering the same thing.
153 comments in 43 minutes. Of course, HLA is an exceptionally well run Facebook page. I seem to remember it only having 1,000 or so fans about a month ago. Today it’s up over 140,000. That’s a lot of Facebook News Feeds to capitalize on.
What we see here is just how vital Facebook is to building a following and creating a community. The HiddenLA website is only 8 months old and up until January, only attracted 1-3,000 unique visitors per month. Will be interesting to see how the growth of its fan page affected it’s web traffic in February.
Or “participate” (i.e. weed thru the noise) on the official White House facebook app.
But another number to add to the analytics spreadsheet, this gives the most specific data on “impressions” of Facebook page feed entries to date. But how an impression is defined by facebook is not entirely clear. Does this mean someone actually paused to read it while scrolling their News Feed? Did they visit the fan page while it was top post?
What is clear is that impressions has nothing to do with clickthrus, however, it is a more specific number than “reach,” which in the case of facebook or twitter — where people with inflated friend and follower counts regularly republish and retweet — quickly inflates into the millions with little true effect.
So what of it? And why now? And why do I only see this on ONE of many FB pages that I admin? And when can I get moar moar moar data please facebook?
Continue reading “Some Facebook Pages Now Reveal ‘Impression’ Counts to page admins”