insights from the digital future
THIS is the kind of breakout chart I like to see… a push in organic social media and a dose of virality and DonorsChoose can equal the economic impact it’s had in it’s first 10 years, next year alone.
Let’s make it happen. Check out all the data here. (Thanks for the heads up, Fred Wilson).
You’ll see more and more content here as the night goes on. And come on down — it’s going to be fun and it’s going late — here are the details.
Unable to attend a CitizenGulf Benefit tonight? You can still donate directly by clicking the icon below. Tag your tweets and photos #CitizenGulf so we can see them here. Thanks for your support.
Continue reading “Photos and More From CitizenGulf LA – August 25 2010”
I’ve already blogged about this but if you’re reading this then you can very easily help spread the word! It will be a great time for a good cause. Thanks!
The main DEETS:
The Central Social Aid & Pleasure Club — 1348 14th Street, Santa Monica (former 14 Below space, now fully revamped and reopened)
An 18-minute Katrina documentary will be screened at 8pm, introduced by the (Venice-based) filmmakers.
3 bands will perform! Le Switch, Big Moves, and Hiram Rimmer. Stranger Danger DJ duo will bookend the night’s music to keep us dancing until bar close at 2. Bar opens at 5 for happy hour. Event start is 7:30.
There will be an entire room of art inspired by and depicting the Gulf Coast from Katrina in August 2005 to the present day Oil Spill disaster. Some will be available for a charity auction.
HOW MUCH: Just $10 toward a fund set up specifically for this CitizenGulf National Day of Action. Citizen Effect and Catholic Charities of New Orleans will put forth all of the proceeds from these 20 events toward extending an after school program that was started in New Orleans after Katrina into coastal parishes and provide fifty children with a safe environment that will give participants access to interactive learning opportunities, self-esteem building workshops, therapeutic art activities and other activities and services needed by the children affected by the spill.
There will also be a food truck in The Central’s private lot — Dante Food Truck
All the main details and RSVP at http://citizengulfla.eventbrite.com (shorturl: http://bit.ly/CitGulfLA)
Continue reading “Help Raise $$ and Rock Out with Big Moves, Le Switch, Hiram Rimmer, Stranger Danger DJs + more at #CitizenGulf LA Weds. 8/25 in Santa Monica”
For the past couple weeks I’ve seen headlines and tweets regarding BP’s leveraging of Google Adwords (as well as Bing and Yahoo!) to control the top (sponsored) search results for such terms as BP Oil Spill. This is a natural response to crisis for any corporation, no matter the depth of its PR 2.0 savvy.
But according to recent AdWords number crunches, BP is only paying an average of $1.33 per click or roughly $1 million each month (SearchEngineWatch, June 9). Perhaps as low as $1.22 per click.
Why so little? Nobody has been outbidding them in the AdWords marketplace. It’s time for some guerrilla tactics.
Here’s what I propose: Google should donate any revenues above $5 per click for any keyword to funds and charities dedicated to restoring the Gulf and/or to benefit those whose livelihoods have been shattered as a result of the Deepwater Horizon BP Oil Spill.
Yes, this is a crazy idea and it could throw AdWords of its hinges. So let’s just do it for ONE DAY. Google can’t change the rules for specific keywords but they can change the rules across the board. All it would take is a few noble souls willing to launch a bidding war with BP up to say – $20 per click. And Google’s word that monies will be donated (a great PR move in itself).
Justice is: clicking a search result and having $15 transfer BP to a non-profit Oil Spill fund. With each and every click!
Continue reading “Google Should Use AdWords to Make BP Fund Oil Spill Relief”