The Lightning in a Bottle festival returned Memorial Day weekend after a one-year hiatus bigger — and better — than before.
We’ve come to expect The Do Lab to only go big, bold, and beautiful in their multi-platform, lifestyle-agnostic, installations and event productions. We’ve been dazzled by The Do Lab-produced Lucent Dossier Experience, the Do Lab Tent at Coachella and Lucent L’Amour Valentine’s love-fest. But Lightning in a Bottle – in it’s ninth iteration – is the sum of all parts and yes, the sensory overload can be thrilling.
The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of my thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California. For more on my broader thesis work exploring the use of new media to make sense of a increasingly complex world, visit my website here.
Visualization was also a part of my Master’s thesis, though only in theory.