Pew: Nearly 50 Million Create Own Web Content

Another great study released by the Pew Internet & American Life Project.

The Technology & Media Use report discloses that while “adoption of high-speed internet at home grew twice as fast in the year prior to March 2006 than in the same time frame from 2004 to 2005,” nearly 50 million Americans have posted their own content to the web.

At GigaOm, Robert Young believes that MySpace and other social-networking hubs are the primary reason for the uptick in user-generated content:

To some extent, self-expression should be viewed as a new industry, one that will co-exist alongside other traditional media industries like movies, TV, radio, newspapers and magazines. But in this new industry, the raw materials for the ?products? are the people?

The Pew report also points out the disappearing digital divide. More web postings are generated from within household’s under the $50,000 income threshold, than above it.

VoIP set-ups like Skype and municipal broadband projects taken on by the likes of Earthlink are also breaking down big-money barriers to broadband.

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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