Adler Integrated hosted a panel addressing these questions and looking into the current and future state of live streaming at Social Media Week Los Angeles last week.
Watch the discussion (in two parts) below:
The panel, moderated by AI’s Andy Sternberg, included an engaging audience Q & A and featured great insight from IROCKE‘s Karl Rogers, Livestream‘s Jeff Varnell, dick clark productions‘ Assaf Blecher and The Roxy Theatre And AI’s Nic Adler.
“If you don’t talk the viewers language there is a disconnect. So they need to feel that you represent them… they’re watching on their computer but you represent their voice,” said dick clark productions‘ Assaf Blecher.
“We’re trying to expand the consciousness of live streaming in the consumer’s mind… some of the most magical things that I’ve seen occur in live streaming is an impromptu appearance by an artist in a comfortable place and it becomes like a brainstorming session with the fans, said IROCKE‘s Karl Rogers.” “We’ve put the live streaming experience in a virtual place that’s like the physical event.”
“The difference here is access,” said Nic Adler, “now we can add to the live experience by socializing and adding value to it.” “Access to the artist if very compelling and can be done in the live department,” said Livestream‘s Jeff Varnell.
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I'm using a live streaming platform to listen live sets of music from different places on the earth. It's amazing how technology progressed past years.