Yahoo announced the acquisition of RightMedia — it had already been a “strategic 20 percent investment” — a wise, counterplay to Google’s recent $3.1B acquisition of DoubleClick. Doesn’t seem to be a hasty reactionary move as Right Media’s Exchange system could be a boon to Yahoo’s publisher network and it’s new Adwords-like search advertising platform code-named Panama. Yahoo CEO Terry Semel’s optimistic blog post is here. New York Times gets a jump on the story here. A conference call will take place Monday morning and surely the industry-watchers will have more deets and analysis.
Big-time congrats to Will for penning a winning essay for the chance to join New York Times columnist Nicholas Kristof (and one other winner) on an all-expenses-paid trip to Africa. Will is one of my Chi-town homies and also happens to be the best photographer you may have never heard of, unless you’ve seen his killer Players’ Ball spread for Vibe, which undoubtedly won over Kristof for good.
It wouldn’t be shocking to see Will’s photography show up, well, anywhere — but to catch his name while scrolling through my Google Reader (scanning the Times’ newsfeed) came as a total surprise.
Kristof’s Win a Trip contest spawned out of a 2005 editorial in which he called out to Bill O’Reilly to accompany him on a trip to Darfur, and later asked readers to contribute and sponsor it. To nobody’s surprise, O’Reilly declined. The NYT later launched a Win a Trip With Nick Kristof contest which was won by Mizzou Journalism Master’s student Casey Parks (See her NYT blog).
Another thing I just realized is that TimesSelect is being offered free to .edu e-mails — one more thing I can take advantage of before my graduation in a couple weeks. I can finally re-subscribe to the Op-Ed podcasts! Any other tip-offs on good ol’ student discount action so I can get ’em while I can?
Years ago, the backronym “Yet Another Hierarchical Officious Oracle” (YAHOO) was born out of Jerry [Yang] and David’s [Filo] Guide to the World Wide Web and became the first successful Web portal. Later, Amazon.com’s model was the one everybody tried to copy. And now, it’s back to Yahoo. Yahoo updated it’s home page last year, and now, AOL is launching an eerily similar version in which not much more than the name changes. Is this infringing or just down right poseurish?
This conference sold out to 500 + weeksk ago and features a day of panels featuring industry heavies (see list). Currently a panel including Jimmy Guterman and John Battelle are discussing branding, marketing and Web content, involking that marketing is meant to be a conversation which is why it’s a natural for social media.