Geolocation is a Two-Way Street Where Businesses Meet Consumers

geolocation
UPDATE: Watch video of the panel below.

For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.

“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,” Eli Portnoy, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.

As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected, GPS-enabled mobile devices, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts, emails and phone calls, shopping habits change.

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Interview: Ooyala’s Chris Wong on Trends in Online Video and Advertising

Digital Hollywood took over the Ritz at Marina del Rey for its Spring 2011 conference, a nice change of scenery for the hundreds of studio execs, advertising and entertainment execs, online video creatives, technologists, SAG members and agents in attendance. (Members of the Dallas Mavericks, who could be spotted in and around the pool area, apparently enjoyed their stay as well).

Between absorbing the latest trends as discussed by multiple panels we managed to interview a few executives from top online media companies.

In the video below, Ooyala’s Vice President of Biz Dev, Chris Wong, explains the importance of streaming video solutions providers, why most companies require DRM (digital rights management) to control copyright, and ponders the meteoric rise of Netflix and the potential impact of its competitors.



Click here to view on YouTube.

Must See: Pink Floyd’s The Wall Performed Live

Like many others, I shrugged off the idea of another Roger Waters tour, bringing the music of Pink Floyd into arenas nationwide sans David Gilmour. As much as Floyd meant to me in my high school years, I haven’t listened to their music on my own volition for at least a dozen years. It would be nice to hear an album that I had loved straight through in concert.

Then I heard about how full bore Waters was going with the production — recreating the spectacle of The Wall on its 30th anniversary and then some — on this Sound Opinions podcast in October. Yeah, I can dig it.

Only top top bands with a serious legacy can truly demand $250 and up for a top ticket and still manage to fill arenas nationwide (often for multi-night runs). But there sure as hell better be some spectacular video / light show / side show to go along with the tired greatest hits nonsense. Regardless, Waters will have absolutely no reason to work again after galavanting around the world for 10 months on the strength of his 30-year old magnum opus. Look for his name near the top of the next weekly Pollstar Top 20 Concerts list.

In this case there was amazing video — the wall featured a steady stream of motion graphics and video, many from the original The Wall, projected onto a huge wall — about 240 feet wide and 33 feet tall. The story of The Wall holds up very well, all the way to The Trial, even if it can get a little tiresome looking at Waters parading in front of the wall alone in love with himself as the lead character in the story as his presumed alter ego, Pink Floyd. A 12-piece band including horns and a childrens choir comprised of kids from the Heart of Los Angeles after-school program took the stage for the cockneyed refrain on “Another Brick in the Wall” and probably the most elaborate and crisp sound I’ve heard in an arena. There were monster speakers in teh back of the house and from the floor, you could literally feel the helicopters closing in from all sides at some points. Holiday season — maybe I was feeling sentimental, but I got major chills a few times.

I definitely recommend seeing this show if you can, tickets were going for below face value for the Staples Center (I got lucky and was whisked in on a friend’s last-minute extra ticket, thanks Gretchen!). The remaining U.S. tour dates are listed below along with a clip from “Hey You” which opened up the second part of the show from behind The Wall.

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