How Sustain LA Greens Local Festivals and Restaurants

Thanks to detailed sustainability planning and multiple trash-sorting stations at last weekend’s Silver Lake Jubilee, the event successfully diverted 90 percent of trash produced at the event from landfills. According to Sustain LA, of the trash generated by dozens of vendors and more than 10,000 attendees, 3,600 pounds of waste was diverted to compost & recycling (over 2,000 pounds to compost alone) leaving 400 pounds of trash to landfill.

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Shepard Fairey’s Death Cab Collab and Latest Trek Bike Design

Shepard Fairey first collaborated with Lance Armstrong in 2009, designing a TREK Madrone bicycle in the iconic yellow and black colors of Armstrong’s charity, Livestrong. Armstrong’s team rode it in the Giro d’Italia before it went for over $100,000 in an auction benefiting Livestrong. Now, Fairey’s at it again, this time working in his signature red and black tones. Armstong and Team RadioShack are currently riding these Trek Madone 6.9 SSL bikes on the Tour of California. Below, an interview with great shots of the bike from inside Fairey’s Studio Number One at Sunset and Elysian Park Ave.

But wait, there’s more. Shepard Fairey was approached by Death Cab for Cutie bassist Nick Harmer to reinvent the band’s upcoming single, “Home is a Fire” as a video with lyrics appearing as street art across the Echo Park cityscape:

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DIY Iced Coffee

I started making my own cold-press iced coffee last week. It’s super easy. By my calculations I’ll save about a grand per year and the iced coffee will taste better than ever!

  • Mix 4 ounces of coarsely ground beans (I prefer a mild Ethiopian blend)
  • With 3-4 cups of water
  • Let sit overnight at room temperature in french press
  • Fully depress plunger after at least 12 hours
  • Fill a glass 1/4 with the coffee and the rest with water.
  • Add a couple cubes of ice
  • Keep remaining coffee in fridge
  • Enjoy. Repeat.

FWIW: The local Intelligentsia cold brews its iced coffee in a big batch: 8 pounds of coffee for every 6 gallons of water.

Interview: AOL’s Debbie Menin on Branded Content, Online Video and how Social Media Influences Marketing

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