Yahoo to Buy Ad Company for $680M

Yahoo announced the acquisition of RightMedia — it had already been a “strategic 20 percent investment” — a wise, counterplay to Google’s recent $3.1B acquisition of DoubleClick. Doesn’t seem to be a hasty reactionary move as Right Media’s Exchange system could be a boon to Yahoo’s publisher network and it’s new Adwords-like search advertising platform code-named Panama. Yahoo CEO Terry Semel’s optimistic blog post is here. New York Times gets a jump on the story here. A conference call will take place Monday morning and surely the industry-watchers will have more deets and analysis.

Will Okun Wins NYT/Kristof Africa Trip

will okun in union pier, miBig-time congrats to Will for penning a winning essay for the chance to join New York Times columnist Nicholas Kristof (and one other winner) on an all-expenses-paid trip to Africa. Will is one of my Chi-town homies and also happens to be the best photographer you may have never heard of, unless you’ve seen his killer Players’ Ball spread for Vibe, which undoubtedly won over Kristof for good.

It wouldn’t be shocking to see Will’s photography show up, well, anywhere — but to catch his name while scrolling through my Google Reader (scanning the Times’ newsfeed) came as a total surprise.

Will’s professional qualification for winning is his status as a teacher at Chicago’s Westside Alternative High. Congrats, Willy! (Will Okun’s photos are here, his winning essay is here).

Kristof’s Win a Trip contest spawned out of a 2005 editorial in which he called out to Bill O’Reilly to accompany him on a trip to Darfur, and later asked readers to contribute and sponsor it. To nobody’s surprise, O’Reilly declined. The NYT later launched a Win a Trip With Nick Kristof contest which was won by Mizzou Journalism Master’s student Casey Parks (See her NYT blog).

Another thing I just realized is that TimesSelect is being offered free to .edu e-mails — one more thing I can take advantage of before my graduation in a couple weeks. I can finally re-subscribe to the Op-Ed podcasts! Any other tip-offs on good ol’ student discount action so I can get ’em while I can?