Hidden Los Angeles posted a simple “what are you doing” query to its fan page in the 5 o’clock hour on a Friday and started an avalanche of commenting from like-minded people who were likely wondering the same thing.
153 comments in 43 minutes. Of course, HLA is an exceptionally well run Facebook page. I seem to remember it only having 1,000 or so fans about a month ago. Today it’s up over 140,000. That’s a lot of Facebook News Feeds to capitalize on.
What we see here is just how vital Facebook is to building a following and creating a community. The HiddenLA website is only 8 months old and up until January, only attracted 1-3,000 unique visitors per month. Will be interesting to see how the growth of its fan page affected it’s web traffic in February.
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