Online News Readership Up Big in U.S., UK

Start spreadin’ it: Online newspaper Web sites are averaging 55.5 million unique visits per month according to a new study released by The Newspaper Association of America. That’s one-third higher than last year’s average over the same period. (Click here to download the complete Fall 2006 Newspaper Audience Database [PDF]).

Across the pond, new Nielsen/Net Ratings research shows that 40% of all Britons with online access use newsfeeds. But, as BBC News — which has consistently been ahead of the curve as far as online news sites — stresses, more than two-thirds of all respondents did not know that the official term for newsfeeds is RSS or Really Simple Syndication. The RSS (or whatever ya wanna call it) revolution is alive! Click here for a PDF of this report. (Thanks Niall Kennedy for blogging this to my attention and also for grabbing the image below):

Also fresh out — The RTNDA’s The Future of News ten-part report, summed up in a great Poynter article / Q&A as “Viewers to TV Execs: We’re Smarter Than You Think.” (Duh!)

Finally, I’ve just gotta post this — YNET printed a translation of a Q&A exchange on The Iranian Supreme Leader Sayyid Ali Khameini’s Web site which included such issues as masturbating on Ramadan. Read all about it here.

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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