Namesake.com Invites You to Talk About Your Passions

With Twitter becoming more and more of an echo chamber and LinkedIn lacking in conversation what it offers as a networking tool, it can be difficult to find a place on the web to provoke frank conversation, receive honest feedback, and develop professional relationships for co-creation.

Namesake, a Los Angeles-based startup, is hoping to fill that void. Founded in January 2010 by entrepreneurs Brian Norgard and Dan Gould as a place for professionals and creators to match ideas with opportunities and resources, Namesake.com is still in private beta (to get in now http://nmsk.co/gRsIvp).

Based in a small office in the Hollywood Hills, Namesake is the third startup for Norgard and Gould, who previously cofounded NewRoo, a content aggregator acquired by News Corp in 2006, and Twitter advertising tool Ad.ly.

As a Namesake user, you can build a profile with a full bio and embedded video, or choose to keep it simple. Users can follow conversations passively, participate, and initiate their own. Conversation activity on the site streams in real time on the main page.

Questions and topics recently active in conversations on the site range from the Peter Thiel-inspired “What is it about the world that you know is true that everyone else doesn’t understand?” to “…here’s my washed, dried Beef round top round steak, what shall I do with it?” and “Anyone got tips for staying active in social media… while still being productive & getting tons of stuff done?”

Namesake also features live chats, one afternoon for example, author and USC Marshall faculty member Dave Logan is leading a conversation on tribal leadership. A live chat earlier that day featured LA-based serial angel investor and BetterWorks founder Paige Craig.

Try Namesake out for yourself — get in while it’s still in beta by visiting http://nmsk.co/gRsIvp.

Originally posted May 26, 2011 at LAist.

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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  • Hi Andy:

    I'm a big fan of Namesake! It really takes the community concept one step further and turns "friends" or "followers" into valuable contributors when you need help making a decision. It helps people connect meaningfully. We've been able to find tech teams and get valuable advice from it!

    Thanks!

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Andy Sternberg

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