Categories: mediasyndicated

How Do You Learn About Your Local Community?

Television remains the top source of local news for most Americans but many now turn to the internet and cast a wider net for information on specific topics, according to survey results released Monday.

While local TV news was the main source for staples such as weather, traffic and breaking news, the internet was the preferred resource for finding more specific information, according to the survey conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project.

Local news and information is filtered best via community, perhaps even more so in the digital age. People continue to show faith in community, whether learning news via word-of-mouth at the supermarket or via local sources and neighbors on Facebook and Twitter. Fifty-five percent said they get their local news via word of mouth at least once a week compared to 74 percent for television, 51 percent for radio, 50 percent for the local newspaper, 47 percent for the Internet, and 9 percent for a printed community newsletter.

Read the rest of my post and check out the full survey at KCET’s The Public Note blog.

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

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Andy Sternberg

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