Facebook’s Walled Garden a Gulag?

On February 4 Facebook revised their Terms of Service, removing a clause stating that user content would no longer be under license to Facebook.

Well, now the terms indicate that anything you ever upload or share to your facebook profile — regardless of whether your account is active — is Facebook’s property to do whatever they want with.

UPDATE: Facebook did an about face and reverted to its previous ToS per a blog post on feb 17.

Did anyone receive notification to review the new Terms of Service before someone finally stumbled upon it — an outrageous 11 days after the fact? What if major publishers decide to boycott by removing “share on facebook” links? That’s not happening, not with the increasing traffic these blogs/sites receive via Facebook referrals.

This is the Internet, folks, and this is nothing new and hardly a surprise from Facebook — it was only a matter of time that they reworded the terms of content ownership (check out my previous posts on Facebook privacy here, here, and here).

If you’re someone who openly shares details and content on the Internet (as I do), you’re only fooling yourself if you believe said content cannot be “stolen” or used against you. Think you’re pre-February 4th content is protected (if you have since deleted your Facebook profile? Not likely. Facebook is the model for a walled garden online network. Now we’ll see how far they go with their power to abuse, sell, sublicense and manipulate user data and content.

The key passages of the ToS are below (new ToS / old ToS)

UPDATE: Facebook’s Mark Zuckerberg made a blog statement following the initial uproar, however, my translation of his statment is: trust us, and ignore the small print. Facebook invites your feedback here.

You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.

That language is the same as in the old TOS, (per Consumerist) but there was an important couple of lines at the end of that section that have been removed:

You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.

Furthermore, the “Termination” section states:

The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes; Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other.

Andy Sternberg

Andy Sternberg is a digital strategist and marketing specialist with a focus on enhancing interactive and user experience through content and social media. He's been tweaking content and music-related websites since the '90s and has a Master's in Online Journalism. He's currently the head of Social & Digital Media at Rotary International. Find him on Twitter @andysternberg.

View Comments

  • What does that last clause beginning "each of" mean if not to imply a broader license under (b) than facebook and facebook promotional uses? Based on the official Facebook statement, they need to clean that up.

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