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	<title>scrabble &#8211; Andy Sternberg</title>
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	<link>https://andysternberg.com</link>
	<description>insights from the digital future</description>
	<lastBuildDate>Tue, 15 Jul 2008 00:10:46 +0000</lastBuildDate>
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		<title>EA Scrabble Goes Live for N. American Facebookers. Scrabulous Killer? Hell No.</title>
		<link>https://andysternberg.com/ea-scrabble-goes-live-for-us-on-facebook-scrabulous-killer-no/</link>
					<comments>https://andysternberg.com/ea-scrabble-goes-live-for-us-on-facebook-scrabulous-killer-no/#respond</comments>
		
		<dc:creator><![CDATA[Andy Sternberg]]></dc:creator>
		<pubDate>Tue, 15 Jul 2008 00:10:46 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[scrabble]]></category>
		<category><![CDATA[scrabulous]]></category>
		<category><![CDATA[scramble]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<guid isPermaLink="false">http://netzoo.net/?p=1009</guid>

					<description><![CDATA[I&#8217;ve been toying with EA Scrabble on Facebook for the past week or so as a beta tester and I must say, I&#8217;m underwhelmed. It is slow, clunky, overly stuffed with graphics, and in many ways reminiscent of a Flash landing page that just slows everything down. Mattel launched Scrabble for Facebook over 3 months &#8230; <p class="link-more"><a href="https://andysternberg.com/ea-scrabble-goes-live-for-us-on-facebook-scrabulous-killer-no/" class="more-link">Continue reading<span class="screen-reader-text"> "EA Scrabble Goes Live for N. American Facebookers. Scrabulous Killer? Hell No."</span></a></p>]]></description>
										<content:encoded><![CDATA[<p>I&#8217;ve been toying with <a href="http://apps.facebook.com/ea_scrabble_closed/">EA Scrabble on Facebook</a> for the past week or so as a beta tester and I must say, I&#8217;m underwhelmed. It is slow, clunky, overly stuffed with graphics, and in many ways reminiscent of a Flash landing page that just slows everything down. Mattel <a href="http://netzoo.net/mattel-launches-scrabble%c2%ae-facebook-app-outside-north-america/">launched Scrabble for Facebook</a> over 3 months ago, and obviously it wasn&#8217;t a priority for EA (who licensed the games digital rights in North America) to put up a practical solution that would appear to be not just taxing on any old computer, but most definitely on a mobile device. </p>
<p><center><img decoding="async" src="http://netzoo.net/images/scrabblefacebook1.jpg" alt="ea scrabble on facebook" title="ea scrabble on facebook" /></center></p>
<p>That said, I haven&#8217;t had much opportunity to play against anyone *I know* so if you&#8217;re interested, <a href="http://www.facebook.com/profile.php?id=3425449">hit me up on facebook</a> and i&#8217;ll invite you into a game!</p>
<p>Until then, I maintain that the simple, straightforward and more Scrabble-like interface of <a href="http://apps.facebook.com/scrabulous">Scrabulous</a> is superior. And I&#8217;ll keep playing my current standby, the Boggle-like game <a href="http://apps.facebook.com/scramble">Scramble</a>. </p>
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		<post-id xmlns="com-wordpress:feed-additions:1">1009</post-id>	</item>
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		<title>Mattel Launches SCRABBLEÂ® Facebook App Outside North America</title>
		<link>https://andysternberg.com/mattel-launches-scrabble-facebook-app-outside-north-america/</link>
		
		<dc:creator><![CDATA[Andy Sternberg]]></dc:creator>
		<pubDate>Mon, 07 Apr 2008 03:53:00 +0000</pubDate>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[hasbro]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[real]]></category>
		<category><![CDATA[scrabble]]></category>
		<category><![CDATA[scrabulous]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<guid isPermaLink="false">http://netzoo.net/?p=909</guid>

					<description><![CDATA[Talk about late to the game and then having the table pulled out from under you. What&#8217;s the point? Just gauging the interest? Still in cahoots with the developers of Scrabulous or perhaps working on some sort of partnership / licensing agreement? Either way, before bothering to read the articles on the first-ever Hasbro-licensed online &#8230; <p class="link-more"><a href="https://andysternberg.com/mattel-launches-scrabble-facebook-app-outside-north-america/" class="more-link">Continue reading<span class="screen-reader-text"> "Mattel Launches SCRABBLEÂ® Facebook App Outside North America"</span></a></p>]]></description>
										<content:encoded><![CDATA[<p>Talk about late to the game and then having the table pulled out from under you. What&#8217;s the point? Just gauging the interest? Still in cahoots with the developers of <a href="http://apps.facebook.com/scrabulous/">Scrabulous</a> or perhaps working on some sort of partnership / licensing agreement?</p>
<p>Either way, before bothering to read the articles on the first-ever Hasbro-licensed online Scrabble game (in both the <a href="http://www.nytimes.com/2008/04/07/technology/07scrabulous.html">NY Times</a> and <a href="http://mashable.com/2008/04/06/scrabble-on-facebook/">Mashable</a>), I figured I&#8217;d just launch right into it. I never imagined it would stack up in anyway to Scrabulous, but, as a Social Media experiment, felt it was my duty to at least try it. </p>
<p>Not until AFTER I installed the <a href="http://www.facebook.com/search_redirect.php?q=scrabble&#038;fc=0&#038;gc=1357&#038;cl=300&#038;rc=2339&#038;rank=1&#038;friends=0&#038;sns=0&#038;k=400000000010&#038;t=128&#038;u=http%3A%2F%2Fwww.facebook.com%2Fapps%2Fapplication.php%3Fid%3D7730584433%26ref%3Ds&#038;k=400000000010">App</a> on my <a href="http://www.facebook.com/profile.php?id=3425449">profile</a> do I get the following message:<br />
<center><img decoding="async" src="http://netzoo.net/images/scrabblefacebook.jpg" alt="scrabble facebook app" title="scrabble facebook app" /></center></p>
<p>The Scrabble legacy is a complicated one. Turns out Mattel has worldwide distribution rights, ex-US and Canada, whereas Hasbro controls the game in North America, as Rafat Ali <a href="http://www.paidcontent.org/entry/419-realnetworks-doesnt-buy-scrabulous-launches-own-version-instead/">explained at PaidContent</a>. Mattel partnered with Real Networks last year to produce &#8220;<a href="http://www.realnetworks.com/company/press/releases/2007/real_mattel.html">casual games</a>,&#8221; and purportedly either <a href="http://gigaom.com/2008/03/02/will-realnetworks-buy-scrabulous/">take over</a>, co-opt, or otherwise undo Scrabulous, however, Hasbro, for its share, has a conflicting <a href="http://www.reuters.com/article/technologyNews/idUSN1034062220070810">digital agreement</a> with Electronic Arts. </p>
<p>I&#8217;m not gonna lie about my location just to play your silly game &#8212; after all, I&#8217;ve got the deluxe, tangible edition right here. Just please don&#8217;t make Scrabulous go away!</p>
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