National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn’t keeping it from taking a front seat in the industry-wide drive to innovate for the digital age.

From interactive iPad apps to games and plans for digital subscription plans, NatGeo is living up to its shiny reputation and building its brand across the web and new digital platforms in real time, winning numerous Webby awards in the process, including four this year.

I caught up with John Caldwell, president of National Geographic Digital Media and head of National Geographic Ventures at Digital Hollywood Spring 2011. Watch and find out what to expect later this year from National Geographic across all digital platforms.

Click here to see my other interviews from Digital Hollywood Spring 2011

Originally posted May 26, 2011 at LAist.

In brainstorming for tomorrow’s

DIY LICENSING & DISTRIBUTION PLATFORMS

— SNOCAP — http://snocap.com
— RouteNote — http://www.routenote.com/
— ArtistShare – http://artistshare.com/home/default.aspx
— http://cashmusic.org/
— http://youlicense.com
— http://licensequote.com
— http://severedfifth.com
— http://www.fina-music.com/

SOCIAL PLATFORMS for FANS and ARTISTS:

— Buzznet — http://buzznet.com
— ArtistDIRECT — http://artistdirect.com
— TunesBag — http://www.tunesbag.com/
— HobNox — http://hobnox.com
— Eventful — http://eventful.com
— Gruvr — http://www.gruvr.com
— Jambase — http://jambase.com
— AnywhereFM — http://www.anywhere.fm/player/
— MySpace Music (whenever it *really* launches)
— Seeqpod, MusicBrainz, iLike, iMeem, etc.
— even more tools (the Mashable list)

DISCOVERY:

The New Zune firmware / Marketplace (FM click to purchase and recommends) — http://www.microsoft.com/Presspass/default.mspx
http://www.archannel.tv/
http://www.deezer.com/
http://amalgamdigital.com/
http://alterhit.com/
http://www.soundflavor.com/
http://www.jogli.com/
http://www.songza.com/

http://www.signalpatterns.com/

WIDGETS & APIs

Y! Media Player — http://mediaplayer.yahoo.com/
MusIcon — http://www.muzicons.com/
FineTune — http://finetune.com
MixWit — http://www.mixwit.com/
Music-related APIs — http://www.programmableweb.com/music
Y! Audio Search API — http://developer.yahoo.com/search/audio/
Music DNS API — http://www.musicip.com/dns/
MusicBrainz API — http://wiki.musicbrainz.org/XMLWebService
Seeqpod API — http://www.seeqpod.com/api.php?music_discovery#Disco_Rex
Gruvr API — http://gruvr.com/developers/

FILESHARING & MP3 DIRECTORIES

— Dropbox — http://getdropbox.com
— Media Master — http://mediamaster.com/
— HypeMachine — http://hypem.com

FINANCING / LICENSING MUSIC w/ SOCIAL Media:

— http://www.alleyinsider.com/2008/9/could-payola-save-online-radio
— http://blog.wired.com/music/2008/09/major-label-see.html – Former Label Exec Sees Future Outside Music Distribution
— Monetizing / Licensing music via Creative Commons: http://ccmixter.org/, http://freesound.com, http://www.podsafeaudio.com/, http://opsound.org/
— Free vs. ad-supported vs. Subscription models. Subscription tied to Hardware (Nokia, Lenovo, GM, etc) or to Operating system / software (Zune, iTunes)
— Pairing bands with advertisers based on social demographics