digital hollywood – Andy Sternberg

National Geographic’s Plan for Digital Subscriptions, iPhone and iPad Apps for Everything

Andy Sternberg — Sat, 28 May 2011 17:10:30 +0000

National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn’t keeping it from taking a front seat in the industry-wide drive to innovate for the digital age.

From interactive iPad apps to games and plans for digital subscription plans, NatGeo is living up to its shiny reputation and building its brand across the web and new digital platforms in real time, winning numerous Webby awards in the process, including four this year.

I caught up with John Caldwell, president of National Geographic Digital Media and head of National Geographic Ventures at Digital Hollywood Spring 2011. Watch and find out what to expect later this year from National Geographic across all digital platforms.

Click here to see my other interviews from Digital Hollywood Spring 2011

Originally posted May 26, 2011 at LAist.

Interview: AOL’s Debbie Menin on Branded Content, Online Video and how Social Media Influences Marketing

Andy Sternberg — Thu, 12 May 2011 17:50:00 +0000

I spoke with AOL’s Entertainment Practice Head Debbie Menin at Digital Hollywood Spring 2011 last week at the Ritz in Marina del Rey. We discussed the different ways in which consumers are using social media to inform purchases and decisions and how that in turn is informing the advertising industry. Menin also gave me the lowdown on the latest trends on branded content and how and why consumers share content using social media (based on recent AOL – Nielsen research). Plus, if online video is “the future,” how does Heidi Klum play into AOL’s plans?

This post original appeared at LAist on Tuesday May 10. Please click on the link in the menu bar above to view more of my posts at LAist.com.

Interview: Ooyala’s Chris Wong on Trends in Online Video and Advertising

Andy Sternberg — Sun, 08 May 2011 01:15:15 +0000

Digital Hollywood took over the Ritz at Marina del Rey for its Spring 2011 conference, a nice change of scenery for the hundreds of studio execs, advertising and entertainment execs, online video creatives, technologists, SAG members and agents in attendance. (Members of the Dallas Mavericks, who could be spotted in and around the pool area, apparently enjoyed their stay as well).

Between absorbing the latest trends as discussed by multiple panels we managed to interview a few executives from top online media companies.

In the video below, Ooyala’s Vice President of Biz Dev, Chris Wong, explains the importance of streaming video solutions providers, why most companies require DRM (digital rights management) to control copyright, and ponders the meteoric rise of Netflix and the potential impact of its competitors.

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Click here to view on YouTube.