Kickstarter is a new website and funding platform for “artists, designers, filmmakers, musicians, journalists, inventors, explorers….” Started by entrepreneurial blogger and developer Andy Baio, Kickstarter invites anyone to submit a project for funding and/or to fund a project with little risk. [CORRECTION: Baio is the CTO. Kickstarter was started by CEO Perry Chen, along with cofounders Yancey Strickler and Charles Adler.] You invest in the final product which reaps rewards. Should the project not reach its funding goal, your money is returned, so as not to be wasted on something that runs out of fuel halfway through. Baio also created one of the infamously useful-before-Yahoo-bought-it online apps – Upcoming.org.

Kickstarter is a brilliant concept because it feeds on the positivity and karma of giving, sharing, and creating on the web. But it’s not just the ethos — it’s the stories. And the stories behind the stories. Take the story of Greg Bayne an aspiring filmmaker who — with the help of a final push — got the funding to succeed (+ an extra 2 grand) in his goal of raising funds for a documentary on legendary MMA fighter Jens Pulver. It’s addicting enough to follow these projects and see if they get funded or not — there is only 48 hours left to raise another $10k for the Invisible Children project.

UPDATE 3/10: The project was fully funded with ten hours to spare.

But that’s only the beginning — it’s a gift that keeps giving and giving back, through blog updates from those who are funded and in many cases, a final product such as a film, or a DIY mixed-use space, or a book of war comics.

Have a look for yourself and see how many intriguing projects you come across. Or if you start your own, let me know. I want in!