branded content – Andy Sternberg https://andysternberg.com insights from the digital future Thu, 29 May 2014 19:40:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 3320022 Interview: AOL’s Debbie Menin on Branded Content, Online Video and how Social Media Influences Marketing https://andysternberg.com/interview-aols-debbie-menin-on-branded-content-online-video-and-how-social-media-influences-marketing/ https://andysternberg.com/interview-aols-debbie-menin-on-branded-content-online-video-and-how-social-media-influences-marketing/#respond Thu, 12 May 2011 17:50:00 +0000 http://andysternberg.com/?p=22476 Debbie Menin at Digital Hollywood Spring 2011 last week at the Ritz in Marina del Rey. We discussed the different ways in which consumers are using social media to inform purchases and decisions and how that in turn is informing the advertising industry. Menin also gave me the lowdown on the latest trends on branded content and how and why consumers share content using social media (based on recent AOL - Nielsen research).]]>

I spoke with AOL’s Entertainment Practice Head Debbie Menin at Digital Hollywood Spring 2011 last week at the Ritz in Marina del Rey. We discussed the different ways in which consumers are using social media to inform purchases and decisions and how that in turn is informing the advertising industry. Menin also gave me the lowdown on the latest trends on branded content and how and why consumers share content using social media (based on recent AOL – Nielsen research). Plus, if online video is “the future,” how does Heidi Klum play into AOL’s plans?

This post original appeared at LAist on Tuesday May 10. Please click on the link in the menu bar above to view more of my posts at LAist.com.

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