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	<title>arg &#8211; Andy Sternberg</title>
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		<title>Engaging Visitors With &#8216;Serious Games&#8217;</title>
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		<dc:creator><![CDATA[Andy Sternberg]]></dc:creator>
		<pubDate>Thu, 19 Apr 2007 22:43:33 +0000</pubDate>
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					<description><![CDATA[cross-posted at the Knight New Media blog Michael Skoler of America Public Media&#8217;s Center for Innovation in Journalism (and director of APM&#8217;s Public Insight Network) showed us how Minnesota Public Radio incorporates serious games to further engage listeners and site users. Skoler exhibited 2006 Select a Candidate, Minnesota Fantasy Legislature (see &#8220;commissioner&#8221; Bob Collins&#8217; league &#8230; <p class="link-more"><a href="https://andysternberg.com/engaging-visitors-with-serious-games/" class="more-link">Continue reading<span class="screen-reader-text"> "Engaging Visitors With &#8216;Serious Games&#8217;"</span></a></p>]]></description>
										<content:encoded><![CDATA[<p><em>cross-posted at the Knight New Media <a href="http://www.knightnewmediacenter.org/covering_politics/comments/using_serious_games_to_engage_users/">blog</a></em></p>
<p>Michael Skoler of America Public Media&#8217;s Center for Innovation in Journalism (and director of APM&#8217;s <a href="http://minnesota.publicradio.org/publicinsightjournalism/">Public Insight Network</a>) showed us how Minnesota Public Radio incorporates serious games to further engage listeners and site users.</p>
<p>Skoler exhibited <a href="http://minnesota.publicradio.org/projects/ongoing/select_a_candidate/">2006 Select a Candidate</a>, <a href="http://minnesota.publicradio.org/collections/special/ongoing/legislature/">Minnesota Fantasy Legislature</a> (see &#8220;commissioner&#8221; Bob Collins&#8217; <a href="http://minnesota.publicradio.org/collections/special/columns/fantasy_legislature/">league notes</a>), and <a href="http://marketplace.publicradio.org/features/realagenda/about.html">The Real Agenda</a>.</p>
<p>So what are &#8220;serious games&#8221; and how can they function as tools of engagement for news/political Web sites?</p>
<p>Some think these &#8220;serious&#8221; or &#8220;ubiquitous&#8221; games will be fundamental to harnessing collective intelligence. A lofty goal, but one that could essentially lead to a more utopian, user-policed and controlled message boards and forums on a Web site or portal. </p>
<p>&#8220;The future of collective play: Fostering collaboration, network literacy and massively multiplayer problem-solving through alternate-reality games,&#8221; was the title of <a href="http://iftf.org">Institute for the Future</a> researcher <a href="http://avantgame.blogspot.com/">Jane McGonigal</a>&#8216;s keynote at a recent Serious Games Summit. McGoningal argues that collaborative, puzzle-like games will become integral to humans&#8217; tendency to imagine and strive for a &#8220;best-case scenario future.&#8221; Further analysis of McGonigal&#8217;s <a href="http://avantgame.blogspot.com/2007/03/future-of-collective-play-report-on-gdc.html">keynote</a> can be found <a href="http://seriousgamessource.com/features/feature_040307_sgsgdc_1.php">here</a> and <a href="http://news.com.com/Future+games+to+harness+players+collective+wisdom/2100-1043_3-6164971.html">here</a>.</p>
<p>A great resource for game ideas, analysis and conception is at the <a href="http://seriousgames.ning.com/">Serious Games network</a> on Ning. <a href="http://ning.com">Ning</a>, co-created by former Netscape co-founder Marc Andreesen, is a portal that enables any casual Web user to create their own social network (see my as-yet-undeveloped, Thelonious Monk-inspired <span class="removed_link" title="http://rhythma.ning.com">rhythm-a-ning</span>). See also, the <a href="http://www.calt.insead.edu/encyclopedia/?serious%20games">CALT encyclopedia</a>.</p>
<p>You may have heard of <a href="http://cruelgame.com">Cruel 2 B Kind</a>, the latest ubiquitous gaming craze taking over the world. The name of the C2BK game is &#8220;benevolent assassination,&#8221; an extension of McGonigal&#8217;s theory that all Internet users share a desire for &#8220;a life more worth living&#8221; (read more on this <a href="http://avantgame.blogspot.com/2007/03/live-from-etech-my-keynote-on-happiness.html">here</a>. <a href="http://www.current.tv/video/?id=25511301">Click here</a> to watch the game in action or <a href="http://www.cruelgame.com/signup/">find out for yourself</a> Saturday in Santa Monica.</p>
<p>Another example of serious games <em>seriously</em> at work was the <a href="http://uscpublicdiplomacy.org">USC Center on Public Diplomacy</a>&#8216;s Reinventing Public Diplomacy Through Games <a href="http://uscpublicdiplomacy.com/index.php/virtualworlds/contest">Competition</a>. This contest attracted submissions from around the world dealing with topics ranging from interactive after-school programs to discussing international water issues to simulating the Israel-Palestine conflict. Even the awards ceremony was simulcast in Second Life. I encourage you to read more about the project and the winners <a href="http://uscpublicdiplomacy.com/index.php/virtualworlds/contest">here</a>.</p>
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