aol – Andy Sternberg

Interview: AOL’s Debbie Menin on Branded Content, Online Video and how Social Media Influences Marketing

Andy Sternberg — Thu, 12 May 2011 17:50:00 +0000

I spoke with AOL’s Entertainment Practice Head Debbie Menin at Digital Hollywood Spring 2011 last week at the Ritz in Marina del Rey. We discussed the different ways in which consumers are using social media to inform purchases and decisions and how that in turn is informing the advertising industry. Menin also gave me the lowdown on the latest trends on branded content and how and why consumers share content using social media (based on recent AOL – Nielsen research). Plus, if online video is “the future,” how does Heidi Klum play into AOL’s plans?

This post original appeared at LAist on Tuesday May 10. Please click on the link in the menu bar above to view more of my posts at LAist.com.

BarCampLA-5 Was a Blast

Andy Sternberg — Mon, 03 Mar 2008 22:50:09 +0000

Best BarCampLA to date? Quite possibly. There were some amazing presentations — Hopefully presos / audio, etc will be posted online soon. I hosted PowerPoint Karaoke and almost died laughing. There was a very well used gong. Vinyl was spun, there was a Rickroll Train, a Rockband rocktackular, even a couple sessions delete with food artistry and consumption. Read my post from Day 1 at LAist. Check out the photos via flickr:

Andy Sternberg, originally uploaded by eecue.

Caught blogging by eecue w/ well-worn Che Doctorow shirt

AOL Launches Clone of Yahoo Home Page

Andy Sternberg — Fri, 27 Apr 2007 21:22:06 +0000

Years ago, the backronym “Yet Another Hierarchical Officious Oracle” (YAHOO) was born out of Jerry [Yang] and David’s [Filo] Guide to the World Wide Web and became the first successful Web portal. Later, Amazon.com’s model was the one everybody tried to copy. And now, it’s back to Yahoo. Yahoo updated it’s home page last year, and now, AOL is launching an eerily similar version in which not much more than the name changes. Is this infringing or just down right poseurish?

More on the imitation job at PCWorld, DownloadSquad, TechCrunch.

Steve Case is Sorry

revolute — Tue, 25 Jul 2006 16:35:59 +0000

Whelp, Mr. AOL apologized for merging with Time-Warner on Charlie Rose the other day.

But what about all those goddamn AOL 19.6 promotional CDs that won’t stop filling up the mailbox?