Amazon Launches New Widgets

Amazon has been chilling on the UI and widget innovation while other Internet companies go berserk with it. In that same time, Bezos and Co. focused on their new Web service products, the inexpensive storage offerings of S3 and the collab ingenuity of Mechanical Turk. And wouldn’t you know that AMZN’s stock price has doubled in less than 6 months.

But, alas, they’re here: Amazon Widgets. The Associate widgets don’t seem to be any different than they have been, only more easily managed, but the addition of widgets for Favorites, wishlists, and unbox video is overdue.

What’s cool: These widgets can be directly integrated with your Amazon Associates account, providing even more opportunities to earn a few pennies (or 5 % back when you’re the one buying) on Amazon purchases stemming from your site. Also, the design templates are nice and very easily tweaked (at least color-wise)

What’s not so cool: The JavaScript default for widget implementation is janky and slow. For some reason they list WordPress.com blogs as “WordPress.org” — hello?!? Also, for some reason the Wishlist widget still shows items that you already purchased.

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