TrustoCorp Brings Guerrilla Subvertising to LA… Briefly

“ATTENTION: SHIT COULD BE WORSE”

“YOU LOOK LOVELY TODAY”

“YOU ARE NOT COOL”

These may be the kinds of phrases you mumble while driving around Los Angeles wishing the few open parking spots weren’t so far away and didn’t have $4/hr (incl. Sunday) meters. But what if those six-part, multiple-infraction, day-and-time sensitive parking signs in Hollywood were replaced with something more sensible?

Last spring, NYC-based artist(s) TrustoCorp did exactly that, posting street signs with phrases such as “BROKE is the new BLACK” on downtown Manhattan streets (summarized by this brilliant middle-finger map).

TrustoCorp decked out Gallery1988 last weekend with a wall of signs as well as an installation of collages and mock-brands subvertised for the helplessly vain, paranoid, and foreclosed-upon American consumer. TrustoCorp skipped town early Monday but left behind prints available for purchase at Gallery1988. And who knows… keep an eye out for copycats!

Originally published at LAist

About Andy Sternberg

Andy Sternberg is Chief Strategy Officer and founding partner at Adler Integrated. He's also an adjunct instructor of digital (multimedia) journalism at USC Annenberg School for Communication and Journalism. Find him on Google and Twitter @andysternberg.
This entry was posted in Los Angeles and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>