Tom Brady Sues Yahoo! for Using Image on Fantasy

I don’t know whether to laugh or cry when I read stuff like this. New England Patriot’s QB Tom Brady, yeah, the Michigan alum and 3-time Super Bowl champ, is suing Yahoo! for using an image of him to promote Y! Fantasy Football “without authorization” in both a print ad in Sports Illustrated and in banner ads on the site.

Having worked with Yahoo! (I am currently a part-time, contract content producer), I find it hard to believe they an unlicensed image would have been used for something as high-profile as Fant. Football. Nonetheless, CNET News reports:

The New England Patriots’ three-time Super Bowl champion quarterback, Tom Brady, is alleging in a lawsuit that Yahoo used his likeness to promote the portal’s fantasy football league without his permission.

According to a report on the news site The Smoking Gun, Brady filed his suit in U.S. District Court and is asking for unspecified damages.

[…]

Brady asserts that Yahoo’s use of his image “connotes a false endorsement,” according to the news site.

The advertisement in question shows several NFL players with their teams’ helmet insignias removed. Among the players are running back LaDainian Tomlinson of the San Diego Chargers, and New York Giants tight end Jeremy Shockey.

Calls to Yahoo representatives were not immediately returned on Thursday. With more than 4 million users, the portal’s fantasy football league is one of the largest on the Internet.

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