Interview: Dermot McCormack, EVP Digital Media, MTV Networks @ CES 2011

Can MTV.com do what many have tried (and failed) to do over the past decade-and-a-half — become the MTV of the internet? MTV Networks’ head of digital media told us that’s exactly what he’s set out to do in 2011. I spoke with EVP of MTV.com Dermot McCormack about iPads, Android tablets and the future of MTV digital and mobile programming at the MGM Grand in Las Vegas during the 2011 Consumer Electronics Show.

Originally posted at LAist.com

Get Schooled and Common Surprise Grant High in LA

The Get Schooled 2010 Challenge dropped in on L.A. on Friday, surprising the students at Ulysses S. Grant High School in Valley Village with a one-hour assembly hosted by MTV’s Sway and featuring Common.

“…I know y’all fresher than North Hollywood,” Common freestyled from a stage set up in the Grant High Lancers’ gym.

Los Angeles was the ninth stop on Get Schooled’s National Challenge and Tour, a program funded in part by MTV and the Bill and Melinda Gates Foundation. In each city, a top school is chosen by the district but the details and location of the school are kept under wraps to maximize the surprise. In L.A. Get Schooled is encouraging students to not just stay in school but to be proactive and take advantage of LAUSD programs such as City of Angels, to help those who are still a few credits shy of a diploma and the Green Dot Public Schools. The comprehensive website is loaded with resources and tips for students of all ages as well as volunteer opportunities, such as City Year. Everyone is encouraged to step up!

We caught up with Common and Sway to discuss the importance of programs such as Get Schooled. Watch the videos below!

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Interview with Common at Get Schooled Event in LA – 11/12/2010

I was lucky to get a couple minutes with Common following the filming of Get Schooled for MTV at Ulysses S. Grant High School in Valley Village. We spoke briefly about the event, education, and the ability of social media to empower him and his peers to create change.